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date: 01 February 2023


A Dictionary of Marketing

Charles Doyle

An online seller of goods and services, founded in 1995 by Jeff Bezos, which was initially focused on selling books. Amazon.com was immediately successful and has a robust business model. Since its inception Amazon.com has consistently enlarged the choice of goods and services offered to customers and expanded its ability to deliver from a worldwide set of warehouses. It has also used technological innovation to get closer to its customers: it also has intelligence software systems that analyse individual customer’s preferences and buying patterns and offer them related goods (‘Listmania’ and ‘Wish List’). Amazon.com is now primarily an e-commerce platform, and for the past decade has made this available to other vendors. Thousands of world-class retail brands and individual sellers use the Amazon.com e-commerce platform as a sales and distribution channel. Independent software developers also work on Amazon.com’s applications (‘Amazon Web Services’). ... ...

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