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Yale model


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1. A model of persuasion associated with a school of social psychologists at Yale University in New Haven, Connecticut: see hierarchy of effects.

2. An approach within the effects tradition to researching persuasive communication developed from the early 1950s. It seeks to identify basic causal factors underlying differences in the effectiveness of persuasive communication in ‘opinion change’. See also channel factors; destination; message factors; receiver factors; source factors.

Subjects: Media studies


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