1. (cognitive psychology) The tendency in free recall for individuals to be better able to recall the last items in a series or the tendency to remember better information that was more recently learned. Applying this to persuasive communication would favour ‘climax order’. However, the effect is not consistent: for instance, it can be negated by distractions between presentation and recall. Compare primacy effect.
2. (social psychology) A tendency in impression formation a tendency under some circumstances for later information about people to supplant earlier information. This is less common than the primacy effect.