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The process of making sense of a text. While the term ‘reading’ appears to be graphocentric and logocentric beyond its application to written verbal texts, it is applied more broadly in semiotics to texts in any medium. Semioticians refer to ‘reading’ visual media such as photographs, television, and film: this is intended to emphasize that, however transparent such representations may seem to be, viewers actively interpret them with reference to textual codes and social codes. See also active audience theory; beholder's share; comprehension; decoding ability; hegemonic reading; interpretation; interpretive code; negotiated reading; oppositional reading; preferred reading; receiver skills; reception studies; reception theory.

Subjects: Literature

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