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pictorial metaphor


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In a visual representation, juxtaposed or merged depictions of two different objects or actions designed to encourage viewers to infer an implicit conceptual link. A visual trope. Some pictorial metaphors are fairly literal visualizations of existing verbal metaphors (such as a depiction of a storm in a teacup); others are more unconventional, such as an image of a roll of toilet paper on which the US Bill of Rights is printed. Visual metaphors are widely used in advertising, especially for sophisticated target audiences. See also juxtaposition; meaning transfer; visual rhetoric; compare Kuleshov effect.

Subjects: Media studies


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