Related Content

Related Overviews


'pay per click' can also refer to...


More Like This

Show all results sharing these subjects:

  • Social sciences
  • Business and Management


Show Summary Details


pay per click

Quick Reference


An online advertising payment model in which payment is based solely on qualifying click-throughs. In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate. See also advertising; e-commerce.

Reference entries