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paratext


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French literary theorist Gérard Genette's term for the framing devices authors and publishers use to contextualize works and generate interest (e.g. blurbs, subtitles, celebrity endorsements, and so forth). As Genette points out in Seuils (1987) translated as Paratexts. Thresholds of Interpretation (1997), although not officially part of the text, the paratext can have a significant influence over the way a text is received.

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