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oppositional reading

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Within Stuart Hall's encoding/decoding model, the interpretation of a mass-media text by a decoder whose social situation places them in a directly oppositional relation to the dominant code, who understands the preferred reading but does not share the text's code and rejects this reading, bringing to bear an alternative ideological code. This is what is called ‘reading against the grain’ or a subversive reading. Compare hegemonic reading; negotiated reading.

Subjects: Media studies

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