Related Content

More Like This

Show all results sharing these subjects:

  • Social sciences
  • Business and Management

GO

Show Summary Details

Overview

marketing mix


Quick Reference

The factors controlled by a company that can influence consumers' buying of its products. The four components of a marketing mix (often called the four Ps) are: the product — quality, branding, packaging, and other features; pricing — recommended retail price, discounts for large orders, and credit terms; promotion — see sales promotion; place — where to sell the product, which distributors and transport services to use, and desirable stock levels.The potential profitability of a particular marketing mix and its acceptability to its market are assessed by marketing research. See also extended marketing mix.

the product — quality, branding, packaging, and other features;

pricing — recommended retail price, discounts for large orders, and credit terms;

promotion — see sales promotion;

place — where to sell the product, which distributors and transport services to use, and desirable stock levels.


Reference entries