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[Latin juxta ‘next’; French poser ‘to place’]

The act of positioning things next to each other, especially for comparison or contrast (see also contiguity; co-presence). Alternatively, an instance of this or the state of being so positioned. John Berger observes that ‘The meaning of an image is changed according to what one sees immediately beside it or what comes after it.’ As meaning-makers, humankind seems unable to see two juxtaposed images without inferring some connection between them (see Kuleshov effect). In film, Eisenstein utilized this phenomenon in his technique of dialectical montage. See also eyeline match.

Subjects: Media studies

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