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Overview

bricolage


Quick Reference

The appropriation of pre-existing materials that are ready-to-hand to create something new (Lévi-Strauss). This creation both reflects and constructs the bricoleur's identity. The term is widely used to refer to the intertextual authorial practice of adopting and adapting fragments from other texts and to the ways in which consumers make use of commercial products and/or their advertising for their own purposes, making them their own by giving them new meanings. The American sociologist Sherry Turkle (b.1948) uses the term to refer to the way people use objects to think with. See also juxtaposition; recontextualization; compare counterbricolage.


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