Update

Related Content

Related Overviews

 

More Like This

Show all results sharing these subjects:

  • Science and technology
  • Psychology

GO

Show Summary Details

Overview

boomerang effect


Quick Reference

A strong counter-reaction when there is a deliberate attempt to change an attitude (resulting in a strengthening or adoption of the attitude that the marketer was attempting to change) or, when a product is marketed very hard, it can sometimes alienate the consumer so much that it results in them deliberately purchasing an alternative or rival product.


Reference entries