or ‘the Maga’, was an innovating monthly periodical begun by W. Blackwood as a Tory rival to the Whiggish Edinburgh Review. It began in April 1817 as the Edinburgh Monthly Magazine and in October that year continued as Blackwood's Edinburgh Magazine until Dec. 1905; from Jan. 1906 onwards it became Blackwood's Magazine. The first editors were shortly replaced by Lockhart, John Wilson, and J. Hogg, who gave the ‘Maga’ its forceful partisan tone. Its notoriety was early established with the publication in 1817 of the so‐called Chaldee MS, in which many leading Edinburgh figures were pilloried; and with the beginning, also in 1817, of the long series of attacks on the ‘Cockney School of Poetry’, directed chiefly against Leigh Hunt, Keats, and Hazlitt. Blackwood's gave considerable support to Wordsworth, Shelley, De Quincey, Mackenzie, Galt, Sir W. Scott, and others, and published the popular series Noctes Ambrosianae.