1. A mode of interpersonal relations in which co-present individuals are motivated as rivals in separately achieving the same goal, each striving to outdo the other. See also agon; compare coaction; cooperation.
3. (economics) A market in which consumers have a choice of producers for a given type of product (unlike a monopoly)—potentially keeping prices in check. Such ‘free markets’ are central in capitalist discourse. See market model.
4. Market rivalry, typically in relation to the four Ps.
5. (marketing) Rival companies, products, or services within the same market sector.