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date: 21 June 2021

viral video 

A Dictionary of Media and Communication

Daniel Chandler,

Rod Munday

An *internet video that becomes hugely popular in a very short time through amplified word of mouth, whereby users recommend it to others using online communication tools. Likening the spread of such media to a virus suggests that users have no choice in the matter and the concept has been criticized as reinvigorating the discredited ... ...

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