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date: 07 July 2022

primacy effect (law of primacy, principle of primacy) 

Source:
A Dictionary of Media and Communication
Author(s):

Daniel Chandler,

Rod Munday

1. (cognitive psychology) The tendency in free recall for individuals to be better able to recall the first items in a series than those in the middle. Applying this to persuasive communication would favour ‘anticlimax order’: ... ...

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