Update
Show Summary Details

Page of

PRINTED FROM OXFORD REFERENCE (www.oxfordreference.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single entry from a reference work in OR for personal use (for details see Privacy Policy and Legal Notice).

date: 17 May 2022

primacy effect (law of primacy, principle of primacy) 

Source:
A Dictionary of Media and Communication
Author(s):

Daniel Chandler,

Rod Munday

1. (cognitive psychology) The tendency in free recall for individuals to be better able to recall the first items in a series than those in the middle. Applying this to persuasive communication would favour ‘anticlimax order’: ... ...

Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.