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date: 02 April 2020

diffusion (diffusionism) 

The Concise Oxford Dictionary of Archaeology

Timothy Darvill

[Th]The spread of ideas, items of material culture, or cultural traits from one culture or society to another. Diffusion does not necessarily imply a movement of people, for ideas can move through trade and other forms of contact. What it does imply is that ideas and inventions tend to radiate out from one source area into surrounding regions. Prior to radiocarbon dating there was a general assumption that, within the Old World, most of the main developments and key innovations took place in the Near East, the Middle East, Egypt, and the Mycenaean world of Greece and the Aegean, and ideas spread out from there. Taken at its extreme, in what is sometimes known as ... ...

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