Show Summary Details

Page of

PRINTED FROM OXFORD REFERENCE ( (c) Copyright Oxford University Press, 2013. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single entry from a reference work in OR for personal use (for details see Privacy Policy and Legal Notice).

date: 18 October 2019

mass production 

A Dictionary of Sports Studies

Alan Tomlinson

The production of standardized goods through means of industrial and technological techniques on a scale that makes those goods accessible to extensive constituencies of consumer, or mass markets. Mass production brings prices down, expands markets, and makes products less exclusive: generally, the production of standardized sports goods has been an equalizing and democratizing influence upon sport. The possession of a set of golf clubs as good as the next man or woman's, though, will not guarantee access to or acceptance in the private golf club, for whom the profession, sex, or social status of the potential member remains a core consideration of the recruitment committee.... ...

Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.