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date: 18 October 2019

mass production 

Source:
A Dictionary of Sports Studies
Author(s):

Alan Tomlinson

The production of standardized goods through means of industrial and technological techniques on a scale that makes those goods accessible to extensive constituencies of consumer, or mass markets. Mass production brings prices down, expands markets, and makes products less exclusive: generally, the production of standardized sports goods has been an equalizing and democratizing influence upon sport. The possession of a set of golf clubs as good as the next man or woman's, though, will not guarantee access to or acceptance in the private golf club, for whom the profession, sex, or social status of the potential member remains a core consideration of the recruitment committee.... ...

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