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date: 31 October 2020

cultural diffusion 

A Dictionary of Sports Studies

Alan Tomlinson

The spread of a particular cultural form or practice—such as sport, or music, or food—from one social and political context to another, on the basis of contact between different societies. In sport, it has been widely asserted that an Anglo-Saxon or British model of sport was, through the formal Empire and political rule, and the informal Empire and trade networks, diffused worldwide. The assumption of the diffusion approach is that contact equates with spread, in an almost automatic or organic way. But cultural forms develop differently according to sets of interests, and this affects how cricket is developed or remade in Australia or the Caribbean; or helps explain why cricket did not develop a stronger cultural base in the USA. In a bold and ambitious article in ... ...

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