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date: 16 October 2019

consumer culture 

A Dictionary of Sports Studies

Alan Tomlinson

A culture in which consumer goods are widely available to all, and in which increasing numbers of people work in order to acquire consumer goods that act as markers of the consumer's power in the marketplace and concomitantly as badges or markers of status. An advanced consumer culture combines the mass distribution of goods (very often manufactured in less affluent parts of the world) with the production of less widely distributed luxury. Sport, from the televising of events to the apparel of fans, contributes prominently to the profile of consumer culture. The abstract and volatile figure of the consumer (... ...

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