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date: 29 November 2020

Maslow’s hierarchy of needs (pyramid of needs, motivational hierarchy) 

A Dictionary of Media and Communication

Daniel Chandler,

Rod Munday

A *model of human *motivation developed by Maslow represented as a pyramid of levels, with the most basic needs at the bottom and the most distinctively human needs at the top. In ascending order, these levels are: physiological (e.g. food and sleep), safety, love/belonging (family, friendship, sex), esteem (e.g. competence and recognition), and self-actualization (to fulfil one’s personal potential, e.g. creativity). A topmost level of self-transcendence (spirituality) is sometimes added. Maslow argues that as lower needs are met, individuals seek to satisfy higher needs. He developed the model as a reaction against ... ...

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