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date: 23 October 2019

public relations 

A Dictionary of Marketing

Charles Doyle

The practice of relating an organization to the public and those who influence the public to ensure mutual understanding and adaptation. Public relations, as a practice and as a profession, has its critics, particularly in a world of manufactured publicity events created for an ulterior purpose, of infomercials, of fictitious letter-writing campaigns, of manufactured celebrities, and political ‘spin doctoring’ which have disoriented people and created suspicion over what is fact and what is not. Politicians and their parties are seen to be in the grip of public relations, which has greatly increased the sense of distrust that the public has of politicians.... ...

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