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date: 19 October 2019

marketing 

Source:
A Dictionary of Marketing
Author(s):

Charles Doyle

A formal business discipline that originated in the USA. It was first taught as a separate business subject at the turn of the 20th century in several Midwestern universities. As a business discipline, it is seen to have passed through four phases: the era of production, in which marketing was constrained only by limitation on production (up to the 1930s); the era of sales, in which the marketing pushed whatever the company produced (up to the 1950s); and, from the 1960s, the era of the customer, in which the customer was placed at the centre of all marketing activities. In the 21st century marketing is entering the interactive age, with high levels of networking, massive choice, and content sharing and acquisition.... ...

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