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date: 19 August 2022

Penguin Books 

Source:
The Oxford Companion to the Book

British publisher founded 1935 by A. *Lane, managing director of the near-bankrupt *Bodley Head. Lane invented neither *paperbacks nor sixpenny books; but he made books a mass medium, and Penguin an instantly recognizable, trusted, and much-loved brand—attractively designed, modern in appearance, and sold where the general population shopped. Initially, Penguin concentrated on recent middlebrow fiction. Parallels with the Continental ... ...

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