Broadcasting, Radio, and Television
Print MediaPopular culture can be understood as the cultural practices and tastes of ordinary people (in forms including music, theater, photography, motion pictures, print media, television, and sports), as opposed to the “high culture” (classical music, opera, dance and ballet, poetry, and avant-garde and abstract works) appreciated by intellectuals and art lovers. Popular culture is usually short lived, it relies on social and linguistic contexts, and it is made to be broadly appealing, easy to understand, and easy to remember. Like many other fashion trends, popular culture does not exclusively emerge from the masses; it is also created by efficient methods of marketing in which art and performances become a “product,” a merchandise made for a wide audience, or sometimes for a targeted public such as teenagers, women, or a specific ethnic group.... ...
Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.