Show Summary Details

Page of

PRINTED FROM OXFORD REFERENCE (www.oxfordreference.com). (c) Copyright Oxford University Press, 2013. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single entry from a reference work in OR for personal use (for details see Privacy Policy and Legal Notice).

date: 26 September 2020

Advertising slogan 

  1. Access—your flexible friend.
    Access credit card, 1981 onwards
  2. An ace caff with quite a nice museum attached.
    the Victoria and Albert Museum, February 1989
  3. All human life is there.
    the News of the World; used by Maurice Smelt in the late 1950s; see James
  4. All the news that's fit to print.
    motto of the New York Times, from 1896; coined by its proprietor Adolph S. Ochs (1858–1935)
  5. And all because the lady loves Milk Tray.
    Cadbury's Milk Tray chocolates, 1968 onwards
  6. Australians wouldn't give a XXXX for anything else.
    Castlemaine lager, 1986 onwards
  7. Beanz meanz Heinz.
    Heinz baked beans, c.1967; coined by Maurice Drake
  8. Beauty is power.
    Helena Rubinstein's Valaze Skin Food, 1904
  9. Because I'm worth it.
    advertising slogan for L'Oreal, from mid 1980s
  10. Bovril…Prevents that sinking feeling.
    Bovril, 1920; coined by H. H. Harris
  11. …But I know a man who can.
    Automobile Association, 1980s
  12. A diamond is forever.
    De Beers Consolidated Mines, 1940s onwards; coined by Frances Gerety; see Loos
  13. Don't be vague, ask for Haig.
    Haig whisky, c.1936
  14. Drinka Pinta Milka Day.
    National Dairy Council, 1958; coined by Bertrand Whitehead
  15. Dr Williams' pink pills for pale people.
    patent medicine advertisement, from 1890
  16. Every picture tells a story.
    advertisement for Doan's Backache Kidney Pills (early 1900s)
  17. Exceedingly good cakes.
    Mr Kipling cakes, 1967 onwards
  18. Full of Eastern promise.
    Fry's Turkish Delight, 1950s onwards
  19. The future's bright, the future's Orange.
    slogan for Orange telecom company, mid 1990s
  20. Go to work on an egg.
    British Egg Marketing Board, from 1957; perhaps written by Fay Weldon or Mary Gowing
  21. Guinness is good for you.
    reply universally given to researchers asking people why they drank Guinness
    adopted by Oswald Greene, c.1929
  22. Happiness is a cigar called Hamlet.
    Hamlet cigars; see Lennon
  23. Have a break, have a Kit Kat.
    Rowntree's Kit Kat, from c.1955
  24. Heineken refreshes the parts other beers cannot reach.
    Heineken lager, 1975 onwards; coined by Terry Lovelock
  25. If you want to get ahead, get a hat.
    the Hat Council, 1965
  26. I liked it so much, I bought the company!
    Remington Shavers, 1980; spoken by the company's new owner Victor Kiam (1926–2001)
  27. I'm only here for the beer.
    Double Diamond beer, 1971 onwards; coined by Ros Levenstein
  28. Impossible is nothing.
    Adidas, 2003, often associated with the American boxer Muhammad Ali, who appeared in the campaign
  29. In space no one can hear you scream.
    publicity for Alien (1979 film)
  30. It beats as it sweeps as it cleans.
    Hoover vacuum cleaners, devised in 1919 by Gerald Page-Wood
  31. It could be you.
    British national lottery, from 1994
  32. It's finger lickin' good.
    Kentucky fried chicken, from 1958
  33. It's good to talk.
    British Telecom, from 1994; coined by English advertising executive David Abbott 1938–2014
  34. Just when you thought it was safe to go back in the water.
    publicity for Jaws 2 (1978 film)
  35. Kills all known germs.
    Domestos bleach, 1959
  36. Let the train take the strain.
    British Rail, 1970 onwards
  37. Let your fingers do the walking.
    Bell System Telephone Directory Yellow Pages, 1960s
  38. The man you love to hate.
    billing for Erich von Stroheim in The Heart of Humanity (1918 film)
  39. A Mars a day helps you work, rest and play.
    Mars bar, c.1960 onwards
  40. Mean, Moody and Magnificent!
    publicity for The Outlaw (1946 film) starring Jane Russell
  41. The mint with the hole.
    Life-Savers, US, 1920; and for Rowntree's Polo mints, UK, from 1947
  42. More doctors smoke Camels than any other cigarette.
    Camel cigarettes, 1940s–50s
  43. My Goodness, My Guinness.
    Guinness stout, 1935; coined by Dicky Richards
  44. Naughty but nice.
    fresh cream cakes for the National Dairy Council, 1980s; sometimes said to have been coined by Salman Rushdie when a copywriter, although the phrase itself goes back to the late 19th century; see also Wald and Macaulay
  45. Never knowingly undersold.
    motto of the John Lewis Partnership, from c.1920; coined by John Spedan Lewis (1885–1963)
  46. Put a tiger in your tank.
    Esso petrol, 1964
  47. Say it with flowers.
    Society of American Florists, 1917; coined by Patrick O'Keefe (1872–1934)
  48. Sch…you know who.
    Schweppes mineral drinks, 1960s
  49. Stop me and buy one.
    Wall's ice cream, from spring 1922; coined by Cecil Rodd
  50. Tell Sid.
    privatization of British Gas, 1986
  51. There's probably no God. Now stop worrying and enjoy your life.
    advertisement on London buses (2008), supported by Richard Dawkins
  52. They come as a boon and a blessing to men,
    The Pickwick, the Owl, and the Waverley pen.
     
    advertisement by MacNiven and H. Cameron Ltd., current by 1879; see Prince
  53. Things go better with Coke.
    Coca-Cola, 1963
  54. Think different.
    Apple Computers, 1997
  55. Vorsprung durch Technik.
    Progress through technology.
    Audi motors, from 1986
  56. We are not alone.
    publicity for Close Encounters of the Third Kind (1977 film)
  57. We're number two. We try harder.
    Avis car rentals
  58. We won't make a drama out of a crisis.
    Commercial Union insurance
  59. Where's the beef?
    Wendy's Hamburgers, from January 1984; coined by Cliff Freeman; see Mondale
  60. Worth a guinea a box.
    Beecham's pills, from c.1859, from the chance remark of a lady purchaser
  61. You press the button, we do the rest.
    advertising slogan to launch Kodak camera 1888; coined by George Eastman (1854–1932)
  62. You're never alone with a Strand.
    Strand cigarettes, 1960; coined by John May