- Access—your flexible friend.
Access credit card, 1981 onwards
- An ace caff with quite a nice museum attached.
the Victoria and Albert Museum, February 1989
- All human life is there.
the News of the World
; used by Maurice Smelt in the late 1950s; see James
- All the news that's fit to print.
motto of the New York Times, from 1896; coined by its proprietor Adolph S. Ochs (1858–1935)
- And all because the lady loves Milk Tray.
Cadbury's Milk Tray chocolates, 1968 onwards
- Australians wouldn't give a XXXX for anything else.
Castlemaine lager, 1986 onwards
- Beanz meanz Heinz.
Heinz baked beans, c.1967; coined by Maurice Drake
- Beauty is power.
Helena Rubinstein's Valaze Skin Food, 1904
- Because I'm worth it.
advertising slogan for L'Oreal, from mid 1980s
- Bovril…Prevents that sinking feeling.
Bovril, 1920; coined by H. H. Harris
- …But I know a man who can.
Automobile Association, 1980s
- A diamond is forever.
De Beers Consolidated Mines, 1940s onwards; coined by Frances Gerety; see Loos
- Don't be vague, ask for Haig.
Haig whisky, c.1936
- Drinka Pinta Milka Day.
National Dairy Council, 1958; coined by Bertrand Whitehead
- Dr Williams' pink pills for pale people.
patent medicine advertisement, from 1890
- Every picture tells a story.
advertisement for Doan's Backache Kidney Pills (early 1900s)
- Exceedingly good cakes.
Mr Kipling cakes, 1967 onwards
- Full of Eastern promise.
Fry's Turkish Delight, 1950s onwards
- The future's bright, the future's Orange.
slogan for Orange telecom company, mid 1990s
- Go to work on an egg.
British Egg Marketing Board, from 1957; perhaps written by Fay Weldon or Mary Gowing
- Guinness is good for you.
reply universally given to researchers asking people why they drank Guinness
adopted by Oswald Greene, c.1929
- Happiness is a cigar called Hamlet.
- Have a break, have a Kit Kat.
Rowntree's Kit Kat, from c.1955
- Heineken refreshes the parts other beers cannot reach.
Heineken lager, 1975 onwards; coined by Terry Lovelock
- If you want to get ahead, get a hat.
the Hat Council, 1965
- I liked it so much, I bought the company!
Remington Shavers, 1980; spoken by the company's new owner Victor Kiam (1926–2001)
- I'm only here for the beer.
Double Diamond beer, 1971 onwards; coined by Ros Levenstein
- Impossible is nothing.
Adidas, 2003, often associated with the American boxer Muhammad Ali
, who appeared in the campaign
- In space no one can hear you scream.
publicity for Alien (1979 film)
- It beats as it sweeps as it cleans.
Hoover vacuum cleaners, devised in 1919 by Gerald Page-Wood
- It could be you.
British national lottery, from 1994
- It's finger lickin' good.
Kentucky fried chicken, from 1958
- It's good to talk.
British Telecom, from 1994; coined by English advertising executive David Abbott 1938–2014
- Just when you thought it was safe to go back in the water.
publicity for Jaws 2 (1978 film)
- Kills all known germs.
Domestos bleach, 1959
- Let the train take the strain.
British Rail, 1970 onwards
- Let your fingers do the walking.
Bell System Telephone Directory Yellow Pages, 1960s
- The man you love to hate.
billing for Erich von Stroheim in The Heart of Humanity (1918 film)
- A Mars a day helps you work, rest and play.
Mars bar, c.1960 onwards
- Mean, Moody and Magnificent!
publicity for The Outlaw (1946 film) starring Jane Russell
- The mint with the hole.
Life-Savers, US, 1920; and for Rowntree's Polo mints, UK, from 1947
- More doctors smoke Camels than any other cigarette.
Camel cigarettes, 1940s–50s
- My Goodness, My Guinness.
Guinness stout, 1935; coined by Dicky Richards
- Naughty but nice.
fresh cream cakes for the National Dairy Council, 1980s; sometimes said to have been coined by Salman Rushdie
when a copywriter, although the phrase itself goes back to the late 19th century; see also Wald and Macaulay
- Never knowingly undersold.
motto of the John Lewis Partnership, from c.1920; coined by John Spedan Lewis (1885–1963)
- Put a tiger in your tank.
Esso petrol, 1964
- Say it with flowers.
Society of American Florists, 1917; coined by Patrick O'Keefe (1872–1934)
- Sch…you know who.
Schweppes mineral drinks, 1960s
- Stop me and buy one.
Wall's ice cream, from spring 1922; coined by Cecil Rodd
- Tell Sid.
privatization of British Gas, 1986
- There's probably no God. Now stop worrying and enjoy your life.
advertisement on London buses (2008), supported by Richard Dawkins
- They come as a boon and a blessing to men,
The Pickwick, the Owl, and the Waverley pen.
advertisement by MacNiven and H. Cameron Ltd., current by 1879; see Prince
- Things go better with Coke.
- Think different.
Apple Computers, 1997
- Vorsprung durch Technik.
Progress through technology.
Audi motors, from 1986
- We are not alone.
publicity for Close Encounters of the Third Kind (1977 film)
- We're number two. We try harder.
Avis car rentals
- We won't make a drama out of a crisis.
Commercial Union insurance
- Where's the beef?
Wendy's Hamburgers, from January 1984; coined by Cliff Freeman; see Mondale
- Worth a guinea a box.
Beecham's pills, from c.1859, from the chance remark of a lady purchaser
- You press the button, we do the rest.
advertising slogan to launch Kodak camera 1888; coined by George Eastman (1854–1932)
- You're never alone with a Strand.
Strand cigarettes, 1960; coined by John May