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date: 28 November 2020

crowdsourcing [crowd + outsourcing] 

A Dictionary of Social Media

Daniel Chandler,

Rod Munday

Actively inviting the general public to contribute content for a particular project (especially online). Crowdsourcing models have been adopted for piecemeal working (e.g. Amazon’s ‘Mechanical Turk’), online financing projects (e.g. Kickstarter), and ... ...

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