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date: 25 October 2020

content marketing 

A Dictionary of Social Media

Daniel Chandler,

Rod Munday

An online marketing strategy of seeking to attract and retain customers by creating and circulating high-quality branded content which is likely to be perceived as useful and relevant by the target market (as distinct from advertising, for instance). It is seen as a demand-generation process in which brands ‘tell stories’ and invite ... ...

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