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date: 26 November 2020

strong and weak ties 

Source:
A Dictionary of Social Media
Author(s):

Daniel Chandler,

Rod Munday

Strong ties are social relationships with small, tight groups of friends, lovers, and family members; weak ties are looser connections with other members of society, which are not close and intimate. Strong ties involve frequent contact, affiliation, similarity or like-mindedness, and a sense of obligation. Weak ties provide individuals with access to a more diverse range of people and ideas, and can aid the diffusion of information and ideas. Social cohesion and the public sphere depend on the maintenance of weak ties, and democracy requires those with different beliefs to negotiate and collaborate. ... ...

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