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date: 05 April 2020

context of reception 

A Dictionary of Media & Communication

Daniel Chandler,

Rod Munday

The social setting within which an audience encounters a text in any medium. For instance, the viewing context of a film could involve viewing with friends at the cinema, viewing a broadcast of the film on television at home with the family or alone in a hotel on DVD. These are quite different viewing experiences which may involve different viewing styles (... ...

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