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date: 07 August 2020

communicative purpose (communicative intent) 

Source:
A Dictionary of Media & Communication
Author(s):

Daniel Chandler,

Rod Munday

The primary goal and intention of anyone involved in an act of communication on a given occasion, which is generally intended to be recognized by the other participants. Some theorists suggest basic generic purposes as an analytic convenience (these are often reflected in lists of ... ...

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