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date: 27 May 2020

channel factors (medium factors) 

Source:
A Dictionary of Media & Communication
Author(s):

Daniel Chandler,

Rod Munday

In models of communication or persuasion, specific variables associated with the channel or medium that can influence the effectiveness of the message. This includes media type (e.g. TV, radio, newspapers, face-to-face communication), verbal vs nonverbal communication, and so on. Communicators need to consider whether research has shown that the channel/medium suits the intended ... ...

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