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date: 05 June 2020

source factors (source variables, sender factors or variables) 

Source:
A Dictionary of Media & Communication
Author(s):

Daniel Chandler,

Rod Munday

The terminology used in some models of communication or persuasion for specific variables associated with the *source (or perceived source) of a message that research has identified as among those that can affect its effectiveness. In research within the ... ...

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