Show Summary Details

Page of

PRINTED FROM OXFORD REFERENCE ( (c) Copyright Oxford University Press, 2013. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single entry from a reference work in OR for personal use (for details see Privacy Policy and Legal Notice).

date: 27 September 2020


Berkshire Encyclopedia of World Sport
David K. StotlarDavid K. STOTLAR

The popularity of a celebrity can often be extended to products or services a celebrity is perceived as using. Sports celebrities have especially benefitted from lucrative deals with major companies such as Coca-Cola and Nike; celebrities such as the US cyclist Lance Armstrong have also lost enormous sums of money due to lost endorsements. Controversies around endorsements may arise when there is conflict between private companies and global institutions, and it is not unusual for companies to withdraw from contracts based on a celebrity athlete’s behavior. ...

Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.