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date: 18 August 2019

Focus Groups  

Berkshire Encyclopedia of Sustainability
Jacqueline A. BELZILEJacqueline A. BELZILE, Gunilla ÖBERGGunilla ÖBERG

Focus groups are best known as qualitative tools in marketing research but can be used in sustainability research to understand people’s perceptions of risk and attitudes toward environmental issues, to help inform policy development, and to explore how people relate to place. When used properly, the method can open a window into the complexities of social dialogues around sustainability, enhancing understandings of social change dimensions. ...

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