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advertising

advertising   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009

The commercialization of British society was manifested in and sustained by an expanding advertising industry which assumed its modern shape ...

advertising

advertising   Reference library

The New Oxford Companion to Law

Reference type:
Subject Reference
Current Version:
2009
Subject:
Law
Length:
859 words

The development of mass production in the early twentieth century created a problem for producers who found that local and ...

Advertising

Advertising   Reference library

Michael Krondl

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

When President Calvin Coolidge addressed a national advertising conference in 1926, he was pleased to report on the happy ...

Advertising

Advertising   Reference library

The Oxford Companion to Italian Literature

Reference type:
Subject Reference
Current Version:
2005
Subject:
Literature
Length:
548 words

The earliest examples of advertising in Italy date back to Roman times: inscriptions on the walls of premises in Pompei ...

advertising

advertising   Reference library

The Oxford Companion to Canadian History

Reference type:
Subject Reference
Current Version:
2004
Subject:
History, Regional and National History
Length:
557 words

Mediated communication intended for mass persuasion. Culturally, advertising manipulates selected words, images, and symbols to create a favourable impression for ...

Advertising

Advertising   Reference library

The New Oxford Companion to Literature in French

Reference type:
Subject Reference
Current Version:
2005
Subject:
Literature
Length:
538 words

The language of ‘la publicité’ with its reflection and creation of the tastes of the times, its verbal economy, its ...

Advertising

Advertising   Reference library

The Oxford Encyclopedia of Maritime History

Reference type:
Subject Reference
Current Version:
2007
Subject:
History, Military History
Length:
1,464 words
Illustration(s):
1

Shipping is an international enterprise, and advertising has long played a crucial part in its commercial success. The promotion of ...

Advertising

Advertising   Reference library

Oxford Encyclopedia of the Modern World

Reference type:
Subject Reference
Current Version:
2008
Subject:
History, Contemporary History (post 1945)
Length:
3,747 words
Illustration(s):
2

[This entry includes two subentries, an overview of advertising worldwide and a discussion of advertising in the United States. ...

Advertising and Marketing

Advertising and Marketing   Reference library

The Oxford Encyclopedia of Latinos and Latinas in the United States

Reference type:
Subject Reference
Current Version:
2005
Subject:
History, Regional and National History
Length:
3,610 words

The millennium brought an explosion of Latina and Latino names and faces in film, music, television, and, most recently, advertising. ...

advertising

advertising   Reference library

Encyclopedia of Semiotics

Reference type:
Subject Reference
Current Version:
2007
Subject:
Language reference, Linguistics
Length:
1,991 words

Since the 1960s, advertising has been one of the main areas of research in applied semiotics. The semiotics of advertising ...

Advertising.

Advertising.   Reference library

The Oxford Companion to United States History

Reference type:
Subject Reference
Current Version:
2004
Subject:
History, Regional and National History
Length:
1,056 words

From its origins in colonial handbills, signboards, and newspaper announcements, American advertising by the late twentieth century had grown into ...

advertising

advertising   Reference library

The Oxford Companion to Medicine (3 ed.)

Reference type:
Subject Reference
Current Version:
2006
Subject:
Medicine and health
Length:
2,744 words

is integral to a modern free market economy. It provides information (and misinformation) about goods and services, and seeks to ...

Advertising

Advertising   Reference library

The Oxford Encyclopedia of Economic History

Reference type:
Subject Reference
Current Version:
2005
Subject:
Social sciences, Economics
Length:
4,107 words
Illustration(s):
1

An old business adage declared that “It pays to advertise.” It also costs to advertise. Advertisers must invest something, whether ...

advertising, marketing, and publicity for books

advertising, marketing, and publicity for books   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
991 words

1. Publicity and advertising 2. Marketing 3. Market research ...

1. Publicity and advertising

Publishers rely heavily on word of mouth to

Advertising

Advertising   Reference library

The Oxford Companion to Australian History

Reference type:
Subject Reference
Current Version:
2003
Subject:
History, Regional and National History
Length:
916 words

has always been a form of communication designed to influence consumers' behaviour. Its form, organisation, methods and content have all ...

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