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selective exposure

A tendency for people both consciously and unconsciously to seek out material that supports their existing attitudes and opinions and to actively avoid material that challenges their ...

selective exposure

selective exposure   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
130 words

... exposure A tendency for people both consciously and unconsciously to seek out material that supports their existing attitudes and beliefs and to actively avoid material that challenges their views (known in marketing as selective distortion ). More broadly, audiences may seek congruence with their predispositions, including any aspect of their identity . Some psychologists have argued that individuals selectively screen out information to avoid cognitive dissonance. The concept derives from US mass-media research in the early 1960s, where...

selective exposure

selective exposure n.   Quick reference

A Dictionary of Psychology (4 ed.)

Reference type:
Subject Reference
Current Version:
2015

... exposure n . The tendency for people to expose themselves to mass media messages that reinforce their pre-existing attitudes. For example, people tend to read newspapers whose editorial opinions are close to their...

Mood’s Role in Selective Exposure to Health and Risk Information

Mood’s Role in Selective Exposure to Health and Risk Information   Reference library

Melissa J. Robinson and Silvia Knobloch-Westerwick

The Oxford Encyclopedia of Health and Risk Message Design and Processing

Reference type:
Subject Reference
Current Version:
2018
Subject:
Social sciences
Length:
8,193 words

...of selective exposure theory. In M. F. Roloff (Ed.), Communication yearbook 23 (pp. 103–123). Thousand Oaks, CA: SAGE. Zillmann, D. , & Bryant, J. (1985). Selective-exposure phenomena. In D. Zillmann & J. Bryant (Eds.), Selective exposure to communication (pp. 1–10). Hillsdale, NJ: Erlbaum. Zillmann, D. , & Knobloch, S. (2001). Emotional reactions to narratives about the fortunes of personae in the news theater. Poetics , 29 , 189–206. Zillmann, D. , Hezel, R. T. , & Medoff, N. J. (1980). The effect of affective states on selective...

selective exposure

selective exposure  

Reference type:
Overview Page
Subject:
Media studies
A tendency for people both consciously and unconsciously to seek out material that supports their existing attitudes and opinions and to actively avoid material that challenges their views. More ...
Education

Education   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, modern history (1700 to 1945), Literature
Length:
5,267 words
Publisher:
Oxford University Press

...discriminations, necessitated by traditional divisions of occupational and family roles. Catharine *Macaulay and Mary *Wollstonecraft each advocated forms of co-education aimed at dissolving certain social as well as gender distinctions in the classroom, but these were selective and restricted forms. Wollstonecraft, who went further down the radical path, none the less clung to a belief that ‘after the age of nine, girls and boys, intended for domestic employments, or mechanical trades, ought to be removed to other schools… the two sexes still being...

40 The History of the Book in China

40 The History of the Book in China   Reference library

J. S. Edgren

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
9,024 words
Publisher:
Oxford University Press
Illustration(s):
3

... century provided the necessary basis for xylographic printing. The corps of artisans skilled at cutting text on seals and steles, as well as workers in decorative architectural wood carving, provided a ready source of labour needed to engrave the wooden blocks for books. The selective inclusion of the names of scribes and block-cutters on the woodblocks used for printing was inherited from the tradition of engraving stone tablets. Among the early single-sheet prints from Dunhuang, a block-cutter is referred to as jiangren , a general term for craftsman,...

selective distortion

selective distortion  

Reference type:
Overview Page
Subject:
Media studies
(marketing) A tendency to interpret information in ways which reinforce existing attitudes or beliefs. In communication research, the preferred term is selective exposure. Compare selective ...
receiver selectivity

receiver selectivity  

Reference type:
Overview Page
Subject:
Media studies
The attentional filtering of message content or information by audiences according to perceptual and interpretive biases. In informational communication, for instance, the most important factor is ...
unconscious bias

unconscious bias  

Reference type:
Overview Page
Subject:
Media studies
Any distortion of experience by an observer or reporter of which they are not themselves aware. This includes the processes of unintentional selectivity and transformation involved in perception, ...
limited effects theory

limited effects theory  

Reference type:
Overview Page
Subject:
Media studies
Lazarsfeld's conclusion from survey research in the 1940s that, contrary to popular assumptions, the mass media cannot directly change most people's strongly-held attitudes or opinions. This is ...
selective retention

selective retention  

The tendency of people to retain only part of the information to which they are exposed; usually they retain the information that supports their own attitudes or beliefs. The concept is important in ...
affinity maturation

affinity maturation  

Reference type:
Overview Page
The process that occurs in the immune system after the first exposure to an antigen. There is selective differentiation of clones of cells that produce antibody of high affinity and memory ...
selective perception

selective perception  

Reference type:
Overview Page
Subject:
Media studies
Is the tendency for all people to take more notice of things, events, ideas, and so forth that interest them. Normally, this is a useful means of making sense of the world, but it can become a ...
receiver factors

receiver factors  

Reference type:
Overview Page
Subject:
Media studies
In models of communication or persuasion, specific variables associated with the receiver(s) that research has identified as among those that can affect the effectiveness of the message. These might ...
framing

framing  

Reference type:
Overview Page
Subject:
Media studies
See also frame.1. Putting a border (or frame) around an image (or text) to mark its boundaries and to establish some degree of conceptual autonomy from its current context. The metaphor of framing in ...
fluctuation test

fluctuation test  

A method of statistical analysis used to determine whether selected variants, e.g. phage‐ or drug‐resistant bacterial mutants, arose spontaneously prior to exposure to the selective agent or were ...
Ray K. Metzker

Ray K. Metzker  

Reference type:
Overview Page
(1931– ).Photographer. Known especially for the innovative practice of printing intricate compositions from multiple negatives, usually sections of contact sheets, he has also combined partially ...
marine Biology

marine Biology  

Reference type:
Overview Page
Subject:
History
Is the study of all aspects of ecology and life histories of marine organisms. The primary focus is on the organisms and their local interactions with their physical, chemical, and biological ...
selective retention

selective retention   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
29 words

... retention The human tendency to remember messages that are consistent with the individual’s existing attitudes and beliefs. See also confirmation bias ; compare selective exposure ; selective recall . ...

confirmation bias

confirmation bias   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
47 words

...bias A tendency to seek and attend to information that confirms the individual’s beliefs or expectations and to discount that which does not: a bias which reinforces stereotyping . See also assimilation ; echo chamber ; evidence ; selective exposure ; selective perception ; selective retention ; self-serving bias . ...

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