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Overview

readership

1 The total number of readers of a publication.

2 The percentage of people that can recall a particular advertisement, aided or unaided.

readership

readership   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
26 words

... 1 The total number of readers of a publication. 2 The percentage of people that can recall a particular advertisement , aided or...

readership

readership   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
136 words

...readership The total number of people who read a particular newspaper or magazine. Readership figures are much higher than the simple number of copies sold or distributed because each printed copy may have multiple readers: 2.7 readers per copy of the Sun newspaper, for example, or nine readers per copy of What Car? magazine, according to the UK’s National Readership Survey , which counts everyone who spends at least two minutes reading or looking at a publication. The fact that so much print journalism is now available to read for free online has...

readership

readership   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
56 words

... Those who read a particular publication (e.g. an issue of a newspaper or magazine ), regardless of whether they purchased a copy: non-purchasers being pass-along readers ( see secondary audience ). In the case of periodicals, this is likely to be far higher than the audited circulation. https://pamco.co.uk/ Audience measurement for publishers ...

readership

readership   Reference library

Oxford Reader's Companion to George Eliot

Reference type:
Subject Reference
Current Version:
2011
Subject:
Literature, Literary studies (19th century)
Length:
667 words

...a genteel readership is a feature of the early novels in particular, where that readership has to be brought to interest itself in humble people and ordinary working lives; but the deference is always laced with *irony that turns against narrow prejudice and assumptions of superiority. In her later career, in 1867 , she claimed that young men were the class of readers she most wanted to influence with her fiction—a measure of her didactic aspirations as a novelist ( L iv. 397). With the success of Adam Bede ( see reception ) she won a readership that...

Readership

Readership   Reference library

The Oxford Companion to Women's Writing in the United States

Reference type:
Subject Reference
Current Version:
2005
Subject:
Literature
Length:
1,049 words

... . Women from the colonial period to the present have used their reading for pleasure and self-education. Reading gives women insight into their lives and their culture, mirrors their own experience and values, and creates a sense of community with authors, characters, and other women with whom they share their reading. The majority of colonial American women had neither the education nor the leisure time to engage in extensive reading. Female children were taught only basic reading skills so that they could read the Bible. However, as E. Jennifer...

primary readership

primary readership   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
20 words

...readership The data based on the numbers of buyers of a publication, rather than the number of...

multiple readership

multiple readership   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
27 words

...readership A publication that has more than one reader per copy sold—for example, in a household, in a waiting room, in a club, office,...

readership survey

readership survey   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
51 words

... survey A measurement of the number and demographics of people who read a publication , and their opinion of the publication, other than those who directly purchase it. For example, a publication may be bought by one person, but read by five (in a household, club, waiting room,...

National Readership Survey

National Readership Survey   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
116 words

...Readership Survey ( NRS ) A non-profit organization that provides publishers, advertisers, and others with estimated readership figures for over 250 newspapers and magazines in the UK. Readership is also analysed in terms of sex, age, region, social class, and a range of other demographic and lifestyle characteristics. The data is derived from a stratified random sample involving some 36,000 computer-assisted interviews in a continuous survey lasting 12 months. Updated data is published online four times a year. Since 2012 NRS has also provided...

National Readership Survey

National Readership Survey   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
87 words

...National Readership Survey A continuous survey conducted into the readership (as opposed to simple circulation ) of UK newspapers , magazines , and their related websites , based on questioning a large sample of the public to provide publishers and potential advertisers with rich data on audience demographics, reading habits, lifestyle choices, and so on. The survey is produced on a non-profit basis on behalf of the Newspaper Publishers Association , the Professional Publishers Association , and the Institute of Practitioners in...

readership: literacy and the reading public

readership: literacy and the reading public   Reference library

Rosemarie C. Sultan

Oxford Reader's Companion to Dickens

Reference type:
Subject Reference
Current Version:
2011
Subject:
Literature, Literary studies (19th century)
Length:
2,011 words

...: literacy and the reading public . The phrase ‘reading public’ is a 19th-century coinage, a fact which reflects not only the increasing levels of public literacy but also the new ways in which writers began to conceive of their audience. Authorship no longer addressed itself to a select or elite group. In 1816 Coleridge (in The Statesman's Manual ) had trumpeted his own elitism, and echoed the more narrowly conceived literary philosophy of the previous century, saying that true writing was aimed at ‘men of clerkly acquirements’ and expressing a...

Asian American Literary Reception and Readership

Asian American Literary Reception and Readership   Reference library

Tamara Bhalla

The Oxford Encyclopedia of Asian American Literature and Culture

Reference type:
Subject Reference
Current Version:
2020

...acts of readership and interpretation, this agency is impossible to analyze and access solely through literary critical methods. And thus, particularly in the field of multiethnic literatures, wherein representational politics are still central, it is crucial that the field of literary criticism expand to include a more determined and careful study of readers. Indeed, most qualitative research on readership takes place in the field of social psychology rather than literary studies for reasons that are perhaps evident: first, studies of readership raise...

readership

readership   Reference library

Fowler’s Dictionary of Modern English Usage (4 ed.)

Reference type:
Subject Reference
Current Version:
2015

...readership is used in the world of 21c. newspapers and magazines to mean either ‘the total number of (regular) readers of a periodical publication’, or ‘all such readers considered collectively’. Cf. leadership ; membership ....

ˈreadership

ˈreadership n.   Quick reference

Pocket Oxford German Dictionary: English German (4 ed.)

Reference type:
Bilingual Dictionary
Current Version:
2012
Subject:
Bilingual dictionaries
Length:
4 words
readership

readership n   Quick reference

Pocket Oxford Italian Dictionary: English-Italian (4 ed.)

Reference type:
Bilingual Dictionary
Current Version:
2012
Subject:
Bilingual dictionaries
Length:
7 words
readership

readership n   Reference library

Oxford Business French Dictionary: English-French

Reference type:
Bilingual Dictionary
Current Version:
2003
Subject:
Bilingual dictionaries
Length:
7 words
readership

readership noun   Quick reference

New Oxford American Dictionary (3 ed.)

Reference type:
English Dictionary
Current Version:
2015
Subject:
English Dictionaries and Thesauri
Length:
62 words
readership

readership noun   Quick reference

Oxford Dictionary of English (3 ed.)

Reference type:
English Dictionary
Current Version:
2015
Subject:
English Dictionaries and Thesauri
Length:
73 words
readership

readership noun   Reference library

The New Zealand Oxford Dictionary

Reference type:
English Dictionary
Current Version:
2005
Subject:
English Dictionaries and Thesauri
Length:
27 words
readership

readership noun   Reference library

Australian Oxford Dictionary (2 ed.)

Reference type:
English Dictionary
Current Version:
2004
Subject:
English Dictionaries and Thesauri
Length:
27 words

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