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Overview

product-information format

A style of advertising that focuses primarily on the product and stresses its utility. This includes description, characteristics, benefits, price, performance, design, and construction. ...

product-information format

product-information format  

Reference type:
Overview Page
Subject:
Media studies
A style of advertising that focuses primarily on the product and stresses its utility. This includes description, characteristics, benefits, price, performance, design, and construction. It tends to ...
14 Printed Ephemera

14 Printed Ephemera   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
7,034 words
Publisher:
Oxford University Press
Illustration(s):
1

...by private individuals. The most important of the early collectors was *Pepys , whose broad interest in printed material extended to the products hawked around the streets of London. His collection of ballads, which he added to the collection made by *Selden , contained at his death 1,775 sheets bound up in volumes and organized by subject. His collection of chapbooks numbered 215 titles, in a variety of formats, bound in eight volumes classified according to trade usage as ‘Penny godlinesses’, ‘Penny merriments’, and ‘Vulgaria’. Pepys’s collection of...

28 The History of the Book in Italy

28 The History of the Book in Italy   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
10,068 words
Publisher:
Oxford University Press
Illustration(s):
1

...sheets to 63. The first quarto in 1516 contained 91 sheets, reduced to 68 by 1541 ; the octavo format first introduced in 1525 required 84 sheets, which fell to 56 by 1540 ; a trial sextodecimo imprint in 1542 has 23 1 2 sheets, although the first duodecimo in 1550 uses 38 1 2. In this competitive market, books had to be attractive to buyers and Venice pioneered the innovation of the *title-page and the consequent shift of publication-related information from the *colophon to the front of the book. Publishers there swiftly caught on to the...

6 The European Printing Revolution

6 The European Printing Revolution   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
6,082 words
Publisher:
Oxford University Press
Illustration(s):
1

...evidence, which is so important for contextualizing each edition and each copy, is far from being systematically recorded: copy-specific information from thousands of incunabula in US and Italian libraries is still lacking. For many other European libraries, what there is remains patchy. No serious analysis of the impact of printing on Renaissance and early modern society can be comprehensive until the historical information is gathered from the extant books to assess where and when they were used, by whom, and how. As with archaeological objects, scholars need...

10 Paper

10 Paper   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
6,008 words
Publisher:
Oxford University Press
Illustration(s):
2

...chain lines will be apparent; wove moulds only became available after 1756 . Shadows around the laid lines give information on the barring pattern under the forming mesh, including the presence of *tranchefiles , which were added at the edges of *deckles to improve drainage. Papers made on *Fourdrinier machines have laid lines imparted by a *dandy roll pressing on to the *felt side of the sheet; on cylinder machines and in hand-made products, these lines come directly from the forming wire and are a feature of the wire side of the sheet. A patent for a...

48 The History of the Book in America

48 The History of the Book in America   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
12,975 words
Publisher:
Oxford University Press
Illustration(s):
1

...issued by established firms like Harper, and the *collected editions of venerated American writers produced by Houghton Mifflin in variably priced sets. Slim volumes of verse—the products of *self-publishing , or inspired by the Arts and Crafts movement—made poetry available to readers apart from weightier collections from *Macmillan or *Stokes . These various formats in turn created and reinforced differences in the cultural expectations surrounding a given book—whether it seemed ephemeral or permanent, serious or frivolous, entertaining or trashy....

42 The History of the Book in Japan

42 The History of the Book in Japan   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
8,089 words
Publisher:
Oxford University Press
Illustration(s):
4

...as most of the classic works were put into print for the first time. Take the case of the Tale of Genji : four typographic editions were printed between 1600 and 1644 ; in the 1650s the poet Yamamoto Shunshō put out a large-format illustrated edition that went through innumerable reprints and also appeared in other formats; and more than twenty editions of several condensed versions were published between 1651 and 1700 . In addition, annotated editions of the Tale of Genji and other classics were published, making these difficult texts accessible...

18 Theories of Text, Editorial Theory, and Textual Criticism

18 Theories of Text, Editorial Theory, and Textual Criticism   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
5,963 words
Publisher:
Oxford University Press

...and repetitions of the Old Testament, especially of Genesis, imputing them not to the first penmen, but to scribal error. In England, Walton’s *polyglot Bible (6 vols, 1655–7 ) included for the first time a systematic *apparatus of variant readings. *Fell issued a small-format Greek Testament with apparatus giving variants from dozens of MSS ( 1675 ). John Mill undertook an extensive study of the text of the New Testament; his examination of numerous MSS and printed editions culminated in an innovative edition ( 1707 ) with enormously detailed...

15 Children’s Books

15 Children’s Books   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
4,997 words
Publisher:
Oxford University Press

...this essay’s scope ( see 16 ), but brief mention may be made of the ways visual schemata in children’s books become instructive: by training the eye to observe and analyse, by stimulating the imagination, by encouraging the assimilation of information, and by teaching children how to interpret images in different formats and styles. For example, grids filled with small illustrations are traditionally associated with the teaching of vocabulary and grammar. The pictorial language of isotypes (pictographic images), such as those by Gerd Arntz in Die bunte Welt ...

35 The Slavonic Book in Russia, Ukraine, and Belarus

35 The Slavonic Book in Russia, Ukraine, and Belarus   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
7,008 words
Publisher:
Oxford University Press
Illustration(s):
2

...each under a *master printer and with its own proofreading department, forge, carpenter’s shop, typefoundry, block-making shop, and bindery. Its output was almost entirely religious in content, the vast majority of its books being large-format liturgical works, though the largest *press runs were for smaller-format *primers , *psalters , and books of hours. In the 1630s the master printer Vasilii Burtsov Protopopov, who had earlier worked with the Belarusian itinerant printer Spiridon Sobol, began to lease two presses in the Printing House. Burtsov...

2 The Sacred Book

2 The Sacred Book   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
9,978 words
Publisher:
Oxford University Press

...specific form that starts with the words ‘Thus have I heard. At one time …’. This introduction is followed by the name of the location of the discourse, which is followed in turn by a list of names of those in the audience, and concludes with the sermon of the Buddha. This basic format of the text suggests particular historical circumstances after the death of the Buddha. At that time, monks gathered to share and recite from memory the sermons that they had heard and could remember. The disciples of the Buddha were attempting to construct the authentic...

24 The History of the Book in Germany

24 The History of the Book in Germany   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
10,033 words
Publisher:
Oxford University Press
Illustration(s):
2

...text and illustrations carved into blocks of wood, inked, and transferred to paper by rubbing; the method was still being used for *ABCs and similar works in the 1520s . Though the earliest typographic books were modelled on MSS, in time their appearance changed. The *folio format inherited from MS culture increasingly gave way to the handier *quarto and *octavo . The *title-page came into regular use and subsumed the function of the *colophon . The *abbreviations and *ligatures familiar from the MS age largely disappeared from printing *founts...

Punctuation

Punctuation   Reference library

Garner’s Modern English Usage (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Language reference, Usage and Grammar Guides
Length:
7,703 words
Publisher:
Oxford University Press

...you hyphenate special-interest money , but only because money is part of the phrase; if you were referring to this or that special interest , a hyphen would be wrong. Thus: credit card but credit-card application electoral college electoral-college procedures forest products forest-products stocks high frequency high-frequency sounds natural gas natural-gas pipeline small business small-business perspectives used record used-record store Wilson Follett had it right when he said, in reference to this phrasal-adjective hyphen: “Nothing gives away the...

advertising formats

advertising formats  

Reference type:
Overview Page
Subject:
Media studies
1. Widespread conventions of form and/or content that can be discerned in ads within a particular medium. Three key elements in ad formats are product, person, and setting. On television, the ...
product-symbol format

product-symbol format  

Reference type:
Overview Page
Subject:
Media studies
A style of advertising that tends to feature abstract symbolic associations (e.g. with status, glamour, beauty, or health). The product is depicted within a context, though typically natural or ...
lifestyle format

lifestyle format  

Reference type:
Overview Page
Subject:
Media studies
A style of advertising based on market segmentation according to the consumption styles of particular social groups. This began to emerge in the mid 1960s following a phase of personalization, and ...
readme file

readme file  

A file which is often included in the release of a software product. It normally contains information such as the list of bugs eradicated in the release, last-minute information, and installation ...
format

format  

Reference type:
Overview Page
Subject:
Media studies
1. n. In mass media production, a distinctive structural and stylistic design template, notably for a particular programme or magazine.2. n. In radio or television, a plan of a series which defines ...
rational appeal

rational appeal  

Reference type:
Overview Page
Subject:
Media studies
In persuasive communication such as advertising and political communication, rhetorical strategies based on information or argument (see also product-information format). In advertising, this ...
orientation

orientation  

Reference type:
Overview Page
Subject:
Media studies
1. In face-to-face interaction, the direction in which the head, gaze, and/or torso of a communicator is facing or angled relative to another participant (broadly, towards or away from them). Where ...

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