You are looking at 1-20 of 989 entries  for:

  • All: media hegemony x
clear all

View:

Overview

media hegemony

The theory, derived from Gramscian Marxism, that an elite controls the mass media, and that the media promote the dominant ideology. See also consciousness industry; hegemony; manufacture ...

media hegemony

media hegemony   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
133 words

... hegemony ( media hegemony theory ) The critical perspective, derived from Gramscian Marxism , that an elite controls the mass media , and that the media promote the dominant ideology . See also consciousness industry ; dominance model ; hegemony ; manufacture of consent ; Marxist media theory . The audience is not necessarily compliant ( see dominant reading ; negotiated reading ; oppositional reading ). Corporate media hegemony refers to the global dominance and influence of powerful commercial mass media organizations and...

media hegemony

media hegemony  

Reference type:
Overview Page
Subject:
Media studies
The theory, derived from Gramscian Marxism, that an elite controls the mass media, and that the media promote the dominant ideology. See also consciousness industry; hegemony; manufacture of consent. ...
28 The History of the Book in Italy

28 The History of the Book in Italy   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
10,068 words
Publisher:
Oxford University Press
Illustration(s):
1

...personal book collections, such as Umberto Eco, and a vaster general public, whose interests are bounded by the sporting newspapers. Nationwide publishing is mostly controlled by larger media corporations, which sustain this relatively unprofitable activity, almost as a front activity, in order to guarantee the circulation of certain ideas and concepts. The media tycoon Silvio Berlusconi, at the time of writing Italy’s third-time prime minister, is also the country’s largest publisher by virtue of his ownership of the Mondadori group. Lastly, the...

12 The Economics of Print

12 The Economics of Print   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
7,040 words
Publisher:
Oxford University Press
Illustration(s):
1

...£150,000 nominal capital and 104 shareholders; and Collins & Sons Ltd ( 1880 ) with £200,000 and 17 shareholders. All these publishers called on a fair proportion of their nominal capital: Isbister called in 90 per cent, Chapman & Hall 70 per cent, and Collins 88 per cent. The hegemonic structure of the publishing industry was challenged by public investment in companies, alternative distribution systems, foreign competition in colonial markets, and ultimately by the reduction in the unit cost of the book. These factors led to a restructuring of the book...

hegemonic reading

hegemonic reading  

Reference type:
Overview Page
Subject:
Media studies
Within Stuart Hall's encoding/decoding model, the interpretation of a mass-media text by a decoder who fully shares its ideological code and accepts and reproduces the preferred reading—a reading ...
Marxist media theory

Marxist media theory  

Reference type:
Overview Page
Subject:
Media studies
A range of views in which the primary function of the mass media is regarded as the reproduction of the status quo (in contrast to liberal pluralism). In Marxist theory, the mass media form the arena ...
media sociology

media sociology  

Reference type:
Overview Page
Subject:
Media studies
The study of the mass media from a social perspective. The media are regarded by sociologists as major social, economic, and political institutions and important agents of socialization exercising ...
media imperialism

media imperialism  

Reference type:
Overview Page
Subject:
Media studies
The alleged US domination of global media markets (primarily those of film and television) based on a dependency relationship with small media companies worldwide, where cheap American imports are ...
site of struggle

site of struggle  

Reference type:
Overview Page
Subject:
Media studies
1. A discursive domain (e.g. class, gender, religion, or ethnicity) in which dominant discourses compete for ideological hegemony in an endless quest to fix meaning. This conception derives from ...
consciousness industry

consciousness industry  

Reference type:
Overview Page
Subject:
Media studies
*Institutions and agencies, primarily the mass media, which the German writer Hans Magnus Enzensberger (b.1929) argued were involved in the cultural reproduction of human consciousness as a social ...
dominant code

dominant code  

Reference type:
Overview Page
Subject:
Media studies
1. (hegemonic code) The standard textual conventions framing texts within a particular genre and/or the defining assumptions of a prevailing ideology framing a particular text (see dominant ...
negotiated reading

negotiated reading  

Reference type:
Overview Page
Subject:
Media studies
Within Stuart Hall's encoding/decoding model, the interpretation of a mass media text by a decoder who partly shares its code and broadly accepts the preferred reading, but sometimes resists and ...
oppositional reading

oppositional reading  

Reference type:
Overview Page
Subject:
Media studies
Within Stuart Hall's encoding/decoding model, the interpretation of a mass-media text by a decoder whose social situation places them in a directly oppositional relation to the dominant code, who ...
hegemonic masculinity

hegemonic masculinity  

Reference type:
Overview Page
The mythology of gender dominant within cultural representations of males, reflecting normative behavioural ideals for males in a culture in a particular period (regardless of the actual prevalence ...
visualism

visualism  

Reference type:
Overview Page
Subject:
Media studies
1. Most broadly, a bias in favour of that which can be seen.2. For Greek visualism, see ocularcentrism.3. (hegemonic visualism) The dominance of postmodern culture by visual media, stimulated by new ...
manufacture of consent

manufacture of consent  

Reference type:
Overview Page
Subject:
Media studies
1. A phrase originally coined in 1922 by the American journalist Walter Lippmann (1889–1974) to refer to the management of public opinion, which he felt was necessary for democracy to flourish, since ...
emergent forms

emergent forms  

Reference type:
Overview Page
Subject:
Media studies
Williams's term for one of three categories of cultural forms or codes that coexist within a society at any particular moment in history, the emergent form reflecting new subcultural institutions, ...
exnomination

exnomination  

Reference type:
Overview Page
Subject:
Media studies
Barthes' term for the phenomenon whereby the bourgeoisie hides its name (and identity) by not referring to itself as such in order to naturalize bourgeois ideology and maintain its hegemony, ...
dominant forms

dominant forms  

Reference type:
Overview Page
Subject:
Media studies
Williams's term for one of three categories of cultural forms or codes that coexist within a society at any particular moment in history, the dominant form reflecting currently prevailing cultural ...
hegemony

hegemony  

Reference type:
Overview Page
A term especially associated with Gramsci, to whom it denotes the concealed domination of all the positions of institutional power and influence by members of just one class. The hegemony of one ...

View: