Update

You are looking at 1-20 of 18,235 entries  for:

  • All: focus group x
clear all

View:

Overview

focus group

An exploratory research group of 8 to 12 participants, led by a moderator, who meet for an in-depth discussion on one particular topic or concept. The participants are generally chosen for ...

focus group

focus group   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
154 words

...The first focus group should provide a lot of insight. The next couple of focus groups should reinforce the conclusions that have come out of the first focus group. After 3–4 focus groups, there is not as much valuable information that can be obtained and there are diminishing returns for the investment. Focus groups can be used in conjunction with...

focus group

focus group   Quick reference

A Dictionary of Dentistry (2 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Medicine and health, Dentistry
Length:
29 words

...focus group A small group selected as a sample of a population to provide opinions and responses to a topic or issue presented in a group...

focus group

focus group   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
100 words

... group A qualitative research method in which a group of individuals engages in an organized discussion of a predetermined topic in the presence of a moderator . Pioneered in the 1940s and 1950s by Merton, who called it a ‘focused group interview ’, it is often used to gauge views or reactions likely to be encountered in the general population. In market research , participants are selected as representatives of a target audience . The validity of focus groups has been questioned, primarily since individuals can be unduly influenced by group...

focus group

focus group   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
42 words

...focus group A research method involving a small group brought together with a moderator to discuss attitudes towards issues such as media content or journalistic behaviour, either to inform news organizations about audience preferences or to inform the academic study of...

focus group

focus group   Quick reference

A Dictionary of Human Geography

Reference type:
Subject Reference
Current Version:
2013
Subject:
Social sciences, Human Geography
Length:
138 words

... group A group discussion to examine a particular issue or phenomenon that is led by a researcher. Rather than conduct one-on-one interviews it is sometimes more productive to conduct a focus group, wherein a collection of individuals can discuss and debate a set of questions of common concern. The strength of the method is the interaction amongst participants, which can identify points of convergence and disagreement amongst the group. The group dynamic is therefore an important component in the method, not a flaw. The role of the moderator is to ignite and...

focus group

focus group   Quick reference

A Dictionary of Public Health (2 ed.)

Reference type:
Subject Reference
Current Version:
2018

...focus group A group of people selected because of their interest or special knowledge of an issue or problem, who are brought together by invitation from a community leader, such as a public health official who seeks their views on alternative courses of action that might be taken to deal with a problem or issue of concern. Focus groups are widely used by political leaders and are sometimes used by social science and other public health research workers to help clarify the most suitable way to study a problem. Findings or results of focus group analysis are...

focus group

focus group   Quick reference

A Concise Oxford Dictionary of Politics and International Relations (4 ed.)

Reference type:
Subject Reference
Current Version:
2018
Subject:
Social sciences, Politics
Length:
81 words

... group In market research, a group of people brought together for an in-depth discussion of their feeling about some consumer good such as a beer or a range of sauces. Used by political parties’ market researchers since the 1980s to measure people’s feelings, in a broad sense, for and against the ‘brands’ that parties embody. Focus groups, unlike quota or probability samples of the population, are not designed to be statistically representative, and are an example of qualitative ...

focus group

focus group   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
152 words

... group An exploratory research group of 8 to 12 participants, led by a moderator, who meet for an in-depth discussion on one particular topic or concept. The participants are generally chosen for their relevance to the particular topic or concept. By skilful use of probes and other interviewing devices, the group members are encouraged to respond in depth to the moderator. These group discussions largely depend for their success on the moderator, who must establish the right atmosphere in order to gain the maximum involvement and cooperation of all the group...

focus group

focus group n.   Quick reference

A Dictionary of Psychology (4 ed.)

Reference type:
Subject Reference
Current Version:
2015

... group n. A small group of people selected and assembled for research purposes, to participate in an organized discussion, under the guidance of a moderator, of an issue or topic of which they have personal experience. Focus groups were first proposed by the US sociologist Robert K(ing) Merton ( 1910–2003 ) and co-authors in The Focused Interview: A Manual of Problems and Procedures ( 1956 ), and they have had a long history in market research , where they have been used to sample the range of opinions and attitudes that might be expected in the wider...

Focus Group

Focus Group   Quick reference

A Dictionary of Epidemiology (6 ed.)

Reference type:
Subject Reference
Current Version:
2016

...Focus Group A Small convenience sample of people brought together to discuss a topic or issue with the aim of ascertaining the range and intensity of their views rather than arriving at a consensus. This sociological method is used by epidemiologists to, for example, appraise perceptions of health problems, assess acceptability of a field study, or refine the questions to be used in a field study. The distinction between a focus group and a delphi survey is that the latter does aim to reach a consensus, is more formal, is usually made up of experts,...

focus group

focus group   Quick reference

A Dictionary of Business Research Methods

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
183 words

... group A form of group interview with a relatively small number of participants , usually facilitated by a moderator who guides the line of discussion. The participants are encouraged to discuss the issues with minimum participation of the facilitator . At the same time, the thrust of the questions, answers, and emerging issues are recorded either by the facilitator or an observer. The main objective is to determine the general collective opinion that emerges and whether it is pertinent to the central objective of the research purpose. Mainly...

clinical focus group

clinical focus group   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
25 words

...focus group A group that explores subconscious motivation. Psychologists are frequently used as facilitators on these focus groups to interpret the buyer behaviour...

focus-group moderator

focus-group moderator   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
36 words

...-group moderator A person appointed by a marketing research agency on behalf of a client to lead a focus group . This person may need a background in psychology or sociology or, at least, in...

focus-group facility

focus-group facility   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
47 words

...-group facility A facility belonging to a marketing research agency consisting of a conference room with a separate observation room. The facility could have audiovisual recording equipment, enabling observers to see and hear what is happening in the conference room, and sometimes see-through mirrors. See focus group...

focus group methods

focus group methods   Quick reference

A Dictionary of Social Research Methods

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Sociology
Length:
162 words

...focus group methods A range of facilitated meeting types in which a recording is made to create qualitative research evidence to explore a phenomenon. The group typically contains six to twelve individuals, usually chosen to be representative of a wider group under study. The session lasts from one to two hours and takes the form of a facilitated discussion in which participants are asked to give their views on topics defined by the researcher. Often used as part of a mixed methods approach, focus groups may be homogeneous if that helps respondents relax...

ˈfocus group

ˈfocus group n.   Quick reference

Pocket Oxford German Dictionary: English German (4 ed.)

Reference type:
Bilingual Dictionary
Current Version:
2012
Subject:
Bilingual dictionaries
Length:
5 words
focus group

focus group n   Quick reference

Pocket Oxford Spanish Dictionary: English-Spanish (4 ed.)

Reference type:
Bilingual Dictionary
Current Version:
2012
Subject:
Bilingual dictionaries
Length:
6 words
focus group

focus group noun   Quick reference

New Oxford American Dictionary (3 ed.)

Reference type:
English Dictionary
Current Version:
2015
Subject:
English Dictionaries and Thesauri
Length:
64 words
focus group

focus group noun   Quick reference

Oxford Dictionary of English (3 ed.)

Reference type:
English Dictionary
Current Version:
2015
Subject:
English Dictionaries and Thesauri
Length:
62 words
focus group

focus group noun   Reference library

The Canadian Oxford Dictionary (2 ed.)

Reference type:
English Dictionary
Current Version:
2005
Subject:
English Dictionaries and Thesauri
Length:
18 words

View: