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emotional appeal

In persuasive communication such as advertising and political communication, rhetorical strategies intended to evoke feelings in the audience. This can include the use of humour or ...

emotional appeal

emotional appeal   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
47 words

... appeal The attempt by advertising to stir up negative or positive emotions to motivate a purchase. Much marketing and advertising is geared to creating fear, guilt, shame, love, pride, or joy in the potential customer rather than evoking dispassionate appraisal on the basis of objective...

emotional appeal

emotional appeal  

Reference type:
Overview Page
Subject:
Media studies
In persuasive communication such as advertising and political communication, rhetorical strategies intended to evoke feelings in the audience. This can include the use of humour or nostalgia, the ...
emotional appeals

emotional appeals   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
271 words

... appeals ( affect-based appeals , emotive appeals ) In persuasive communication such as advertising and political communication , rhetorical strategies intended to evoke feelings in the audience . This can include the use of humour or nostalgia, the evocation of personal pride, love for one’s family and children, patriotism, and even sexual arousal . Such ‘positive’ emotional appeals are deployed in order to develop and reinforce bonding between the audience and a brand , individual, or political party. However, emotional appeals may be...

Novels

Novels   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, modern history (1700 to 1945), Literature
Length:
6,137 words
Publisher:
Oxford University Press

...earlier hostilities to fanciful romance expressed in Evelina and Cecilia ( 1782 ), incorporating elements from the newly fashionable Gothic fiction in order to increase her novels' appeal to readers. Meanwhile, the novel of moral etiquette exemplified by Evelina continued to attract new practitioners: its outlines are clear in Mary *Brunton 's novel of sustained emotional pressure and heroinely resistance, Self-Control ( 1810 ). The novel of moral etiquette imports material from Gothic fiction, with which, particularly in the variety developed by ...

Religion

Religion   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, modern history (1700 to 1945), Literature
Length:
5,549 words
Publisher:
Oxford University Press

...critical stance toward either the organization or the doctrines of the Church. But even Unitarians, so widely condemned for their coldness, displayed romantic and emotional tendencies in their preaching and devotional literature. In part, they were responding to the example of the compelling American preacher William Ellery Channing ( 1780–1842 ), but they were also reflecting the wide appeal of the poetry of William *Wordsworth , which spoke with special force to two generations of English men and women. In 1833 John Keble ( 1792–1866 ) preached a...

Women

Women   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, modern history (1700 to 1945), Literature
Length:
5,844 words
Publisher:
Oxford University Press

... Memoirs of Wollstonecraft destroyed her reputation. This work has been the subject of much critical comment since its first publication, and it certainly does stress Wollstonecraft's emotional life while denying her any serious intellectual or political interests. But what is of particular significance here is the impossibility for Godwin to depict Wollstonecraft's emotional and sexual history in any way that did not render them ludicrous, pitiable, and contemptible. This was so not simply because of Godwin and Wollstonecraft's personal vagaries, but rather...

The Comedy of Errors

The Comedy of Errors   Reference library

Michael Dobson, Will Sharpe, and Anthony Davies

The Oxford Companion to Shakespeare (2 ed.)

Reference type:
Subject Reference
Current Version:
2015
Subject:
Literature, Shakespeare studies and criticism, Performing arts, Theatre
Length:
2,835 words
Publisher:
Oxford University Press
Illustration(s):
1

...refused, threatens to appeal to the Duke. The Duke now arrives, bringing Egeon to the nearby place of execution. Adriana kneels before him, recounting her husband’s madness and escape to the Abbey, and implores the Duke to exert his authority over the Abbess so that her husband may be returned to her. When a messenger interrupts, reporting in horror that Antipholus and Dromio have got loose and are avenging themselves on Dr Pinch, he is disbelieved until Antipholus of Ephesus and Dromio of Ephesus arrive in person. Antipholus appeals to the Duke for justice...

Coriolanus

Coriolanus   Reference library

Michael Dobson, Will Sharpe, and Anthony Davies

The Oxford Companion to Shakespeare (2 ed.)

Reference type:
Subject Reference
Current Version:
2015
Subject:
Literature, Shakespeare studies and criticism, Performing arts, Theatre
Length:
3,020 words
Publisher:
Oxford University Press
Illustration(s):
1

...though it was broadcast to cinemas around the world to relieve some of the pressure on the building’s aching joints and the bereft souls out in the cold. Hiddleston’s performance, variously and arrestingly characterized by composed charm and a willingness to explore complex emotional drives, divided opinion, with as many finding it unsuited to the austere gravity of the part as found it insightful and refreshing. Michael Dobson , rev. Will Sharpe On the screen: The play was serialized in three parts of The Spread of the Eagle series ( 1963 ) for BBC TV....

Sensibility

Sensibility   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, modern history (1700 to 1945), Literature
Length:
7,039 words
Publisher:
Oxford University Press

... 1776 piece in the London Magazine , signed ‘Rosaline’, described ‘The Birth of Sensibility’ as the birth of a goddess. This literary deification coincided with a rising tendency of women to act in more specifically religious fields. Women of all denominations wrote *hymns , emotional verse, religious tracts, pamphlets, and missionary letters, all promulgating values of sensibility. Modern scholars see the ‘feminization of religion’ as coinciding with the ‘feminization’ of the novel. *Methodism , with women salient among its preachers, seems to have had most...

Poetry

Poetry   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, modern history (1700 to 1945), Literature
Length:
5,432 words
Publisher:
Oxford University Press

...project in the Lyrical Ballads is to construct a rural mythos directed at the urban centres of culture. Purifying the language of the ‘extravagances’ it had been cultivating for more than fifty years would, he hoped, help individuals and society at large recover spiritual and emotional equilibrium. Wordsworth's conviction here stems partly from his views on habitual activities, and partly from his ideas about the relation of poetry and language to thought and feeling. For our continued influxes of feeling are modified and directed by our thoughts, which are...

guilt appeals

guilt appeals  

Reference type:
Overview Page
Subject:
Media studies
A psychological and rhetorical strategy in persuasive communication such as advertising, classified as both emotional and negative, which seeks to arouse in the individual feelings of guilt which the ...
fear appeals

fear appeals  

Reference type:
Overview Page
Subject:
Media studies
A psychological and rhetorical strategy in persuasive communication such as advertising that seeks to evoke a response of fear or anxiety in the audience by showing them an undesirable outcome that ...
utilitarian appeal

utilitarian appeal  

Reference type:
Overview Page
Subject:
Media studies
(advertising) A psychological and rhetorical strategy which emphasizes the benefit of some product or service in terms of its practical functionality. This is a rational appeal rather than an ...
rational appeal

rational appeal  

Reference type:
Overview Page
Subject:
Media studies
In persuasive communication such as advertising and political communication, rhetorical strategies based on information or argument (see also product-information format). In advertising, this ...
advertising appeal

advertising appeal  

Reference type:
Overview Page
Subject:
Media studies
The rhetorical modes of persuasion underlying the implicit psychology of advertisements. Distinctive appeals contribute to brand positioning. For analytical purposes, ad appeals are often broadly ...
social acceptance appeals

social acceptance appeals  

Reference type:
Overview Page
Subject:
Media studies
In persuasive communication, particularly in advertising, a rhetorical strategy which plays on the audience's desire to gain the approval of others. It is an emotional appeal to a common personal ...
human interest story

human interest story  

Reference type:
Overview Page
Subject:
Media studies
In journalism, an item in which the primary appeal is its focus on individuals and the details of their personal experiences, rather than its news value. Such stories typically involve an emotional ...
product-symbol format

product-symbol format  

Reference type:
Overview Page
Subject:
Media studies
A style of advertising that tends to feature abstract symbolic associations (e.g. with status, glamour, beauty, or health). The product is depicted within a context, though typically natural or ...
visual persuasion

visual persuasion  

Reference type:
Overview Page
Subject:
Media studies
The use of images to influence people's attitudes and/or behaviour: for instance, through meaning transfer, implied claims, emotional appeals, connotation, pictorial metaphor, and visual symbolism. ...
persuasion

persuasion  

Reference type:
Overview Page
Subject:
Linguistics
1. An attempt to induce some change in an audience's attitudes or behaviour (see also elaboration likelihood model; Yale model). One of the major communicative functions: see persuasive function.2. A ...

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