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emotional appeal Quick reference
A Dictionary of Business and Management (6 ed.)
... appeal The attempt by advertising to stir up negative or positive emotions to motivate a purchase. Much marketing and advertising is geared to creating fear, guilt, shame, love, pride, or joy in the potential customer rather than evoking dispassionate appraisal on the basis of objective...
emotional appeal
emotional appeals Quick reference
A Dictionary of Media and Communication (3 ed.)
... appeals ( affect-based appeals , emotive appeals ) In persuasive communication such as advertising and political communication , rhetorical strategies intended to evoke feelings in the audience . This can include the use of humour or nostalgia, the evocation of personal pride, love for one’s family and children, patriotism, and even sexual arousal . Such ‘positive’ emotional appeals are deployed in order to develop and reinforce bonding between the audience and a brand , individual, or political party. However, emotional appeals may be...
Novels Reference library
An Oxford Companion to the Romantic Age
...earlier hostilities to fanciful romance expressed in Evelina and Cecilia ( 1782 ), incorporating elements from the newly fashionable Gothic fiction in order to increase her novels' appeal to readers. Meanwhile, the novel of moral etiquette exemplified by Evelina continued to attract new practitioners: its outlines are clear in Mary *Brunton 's novel of sustained emotional pressure and heroinely resistance, Self-Control ( 1810 ). The novel of moral etiquette imports material from Gothic fiction, with which, particularly in the variety developed by ...
Religion Reference library
An Oxford Companion to the Romantic Age
...critical stance toward either the organization or the doctrines of the Church. But even Unitarians, so widely condemned for their coldness, displayed romantic and emotional tendencies in their preaching and devotional literature. In part, they were responding to the example of the compelling American preacher William Ellery Channing ( 1780–1842 ), but they were also reflecting the wide appeal of the poetry of William *Wordsworth , which spoke with special force to two generations of English men and women. In 1833 John Keble ( 1792–1866 ) preached a...
Women Reference library
An Oxford Companion to the Romantic Age
... Memoirs of Wollstonecraft destroyed her reputation. This work has been the subject of much critical comment since its first publication, and it certainly does stress Wollstonecraft's emotional life while denying her any serious intellectual or political interests. But what is of particular significance here is the impossibility for Godwin to depict Wollstonecraft's emotional and sexual history in any way that did not render them ludicrous, pitiable, and contemptible. This was so not simply because of Godwin and Wollstonecraft's personal vagaries, but rather...
The Comedy of Errors Reference library
Michael Dobson, Will Sharpe, and Anthony Davies
The Oxford Companion to Shakespeare (2 ed.)
...refused, threatens to appeal to the Duke. The Duke now arrives, bringing Egeon to the nearby place of execution. Adriana kneels before him, recounting her husband’s madness and escape to the Abbey, and implores the Duke to exert his authority over the Abbess so that her husband may be returned to her. When a messenger interrupts, reporting in horror that Antipholus and Dromio have got loose and are avenging themselves on Dr Pinch, he is disbelieved until Antipholus of Ephesus and Dromio of Ephesus arrive in person. Antipholus appeals to the Duke for justice...
Coriolanus Reference library
Michael Dobson, Will Sharpe, and Anthony Davies
The Oxford Companion to Shakespeare (2 ed.)
...though it was broadcast to cinemas around the world to relieve some of the pressure on the building’s aching joints and the bereft souls out in the cold. Hiddleston’s performance, variously and arrestingly characterized by composed charm and a willingness to explore complex emotional drives, divided opinion, with as many finding it unsuited to the austere gravity of the part as found it insightful and refreshing. Michael Dobson , rev. Will Sharpe On the screen: The play was serialized in three parts of The Spread of the Eagle series ( 1963 ) for BBC TV....
Sensibility Reference library
An Oxford Companion to the Romantic Age
... 1776 piece in the London Magazine , signed ‘Rosaline’, described ‘The Birth of Sensibility’ as the birth of a goddess. This literary deification coincided with a rising tendency of women to act in more specifically religious fields. Women of all denominations wrote *hymns , emotional verse, religious tracts, pamphlets, and missionary letters, all promulgating values of sensibility. Modern scholars see the ‘feminization of religion’ as coinciding with the ‘feminization’ of the novel. *Methodism , with women salient among its preachers, seems to have had most...
Poetry Reference library
An Oxford Companion to the Romantic Age
...project in the Lyrical Ballads is to construct a rural mythos directed at the urban centres of culture. Purifying the language of the ‘extravagances’ it had been cultivating for more than fifty years would, he hoped, help individuals and society at large recover spiritual and emotional equilibrium. Wordsworth's conviction here stems partly from his views on habitual activities, and partly from his ideas about the relation of poetry and language to thought and feeling. For our continued influxes of feeling are modified and directed by our thoughts, which are...
guilt appeals
fear appeals
utilitarian appeal
rational appeal
advertising appeal
social acceptance appeals
human interest story
product-symbol format
visual persuasion
