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digital marketing

The use of digital technology, including web and multimedia and processes in the development, distribution, and promotion of products and services. Digital technologies include Internet ...

digital marketing

digital marketing   Quick reference

A Dictionary of Social Media

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
54 words

...digital marketing ( online marketing ) The practice of promoting brands, products, or services online and/or on mobile media, including the use of blogging , email marketing, social media marketing , and online reputation management . See also content distribution ; content marketing ; e-commerce ; pay per click ; real-time marketing ; SEO ; social commerce ; social media management...

digital marketing

digital marketing   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
71 words

... marketing The use of digital technology (both web and multimedia ) and also processes, in the development, distribution, and promotion of products and services. Digital technologies include Internet media such as websites and e-mail as well as other digital media, such as wireless or mobile, and media for delivering digital television, both cable and satellite. Also known as web or online marketing. See also marketing...

digital marketing

digital marketing  

The use of digital technology, including web and multimedia and processes in the development, distribution, and promotion of products and services. Digital technologies include Internet media such as ...
20c The History of the Book in Britain from 1914

20c The History of the Book in Britain from 1914   Reference library

Claire Squires

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
4,043 words
Publisher:
Oxford University Press

...STM (Science, Technical, and Medical), and reference publishing, with digital publishing pushing new business models ( see computer ; 19 ). The nature of some market sectors has rendered book publishers into information providers, with their products barely recognizable as the traditional *codex . As these technological developments have progressed, however, a reverse trend can be perceived in the enduring activities of *private presses . Their use of hand presses in a globalized, digital environment is undoubtedly nostalgic; nevertheless, the continued...

48 The History of the Book in America

48 The History of the Book in America   Reference library

Scott E. Casper and Joan Shelley Rubin

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
13,059 words
Publisher:
Oxford University Press
Illustration(s):
1

... (1993) G. T. Tanselle , Guide to the Study of United States Imprints (2 vols, 1971) J. Tebbel , A History of Book Publishing in the United States (4 vols, 1971–81) I. Thomas , History of Printing in America (2 vols, 1810) J. B. Thompson , Books in the Digital Age (2005) C. Turner , Marketing Modernism (2003) J. L. W. West III , American Authors and the Literary Marketplace since 1900 (1988) W. A. Wiegand , The Politics of an Emerging Profession (1986) M. Winship , American Literary Publishing in the Mid-Nineteenth Century (1995) — ‘The Rise...

Irish Local and Family History

Irish Local and Family History   Quick reference

Kevin Whelan

The Oxford Companion to Local and Family History (2 ed.)

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, Local and Family History
Length:
4,945 words
Publisher:
Oxford University Press

...aimed at tapping this perceived roots market by indexing and marketing local records. The earliest and best of these was the Clare Heritage Centre at Corofin, inspired by Naoise Ó Cléirigh , who kept a close eye on quality control and was himself a respected expert on the history and genealogy of his native county. From these early initiatives, efforts were made to coordinate and rationalize the services provided in the 1990s, and to develop a network which would provide centralized marketing. The government‐sponsored Irish Genealogical Project has been set...

e-mail marketing

e-mail marketing  

The use of e-mail to market goods and services. E-mail marketing content can be either general or customized. Frequency of transmission to targets can consist of fixed, frequent intervals or sporadic ...
Internet marketing

Internet marketing  

The application of the Internet and related digital technologies to achieve marketing objectives.
pay TV

pay TV  

The television channels which can be accessed only on payment of a subscription. This has become the dominant model for television viewing in the digital age, eclipsing public service television.
attention concept

attention concept  

The capturing and retention of customer attention is an increasingly difficult task that is breeding different types of new marketing technique and practice. In an age of impatience and shortening ...
mix

mix  

Reference type:
Overview Page
Subject:
Media studies
1. In audio post-production and music engineering, the process of combining multiple different channels of recorded or live sound (audio tracks), which are fed through a mixer and/or various effects ...
Gerard Unger

Gerard Unger  

Reference type:
Overview Page
 (1942– ) Dutch type designer.Having studied at the Rietveld Academy, he designed typefaces for signage, early digital typesetters, laser printers, and newspapers for various companies ...
interactive television

interactive television  

Reference type:
Overview Page
Subject:
Media studies
A broad category of actual and potential television applications that opens up a channel of communication between the programme-maker and the viewer or develops the television along the lines of an ...
MPEG

MPEG  

1 Acronym for Moving Picture Experts Group, the committee — a joint CCITT and ISO/IEC group — that works on the storage and transmission of moving images, especially video images, and developed the ...
DVD

DVD  

Digital versatile disk: a disk format similar to a compact disk (see CD-ROM) but containing much more data. It was introduced in 1996. DVD disks are the same 120 mm diameter as CDs with potential ...
innovation

innovation  

The process through which new products, concepts, services, methods, or techniques are developed. Innovation, particularly technological innovation, can cause ‘discontinuities’ in a market that may ...
electronic media

electronic media  

Reference type:
Overview Page
Subject:
Literature
The term covers the various technologies powered by electricity to which modern and contemporary artists have had recourse in their work: these include digital, video, and audio recordings, slide ...
print media

print media  

1. (print-based media) Broadly, any written or pictorial form of communication produced mechanically or electronically using printing, photocopying, or digital methods from which multiple copies can ...
channel

channel  

1 In telecommunications in general, a separate path through which signals can flow.2 In the public switched telephone network (PSTN), one of multiple transmission paths within a single link between ...
virtual reality

virtual reality  

Reference type:
Overview Page
A life-like artificial environment with various online applications, for example in computer games, simulations for training purposes (pilots for example), virtual tours, animation, architectural ...

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