corporate sponsorship Quick reference
A Dictionary of Sports Studies
... sponsorship Sponsorship of a particular sport institution or sport event by a commercial organization, corporation, or business. Sponsorship is about product placement and brand awareness, and large sums are paid by national and international firms to gain exclusive sponsorship rights. Whereas corporate sponsorship may once have been thought of as a variant of philanthropy, it is now a core and very visible element in the contemporary political economy of sport, and corporate sponsorship is talked of as a kind of partnership. The marketing department of...
corporate sponsorship Quick reference
A Dictionary of Marketing (4 ed.)
... sponsorship The corporate financial backing for a project or event, in return for public exposure and goodwill. Often referred to as ‘as brought to you by company X’ in the advertisements for cultural events. This is now seen to be a field of mutual interest. The UK national lottery, for example, the largest business to consumer business in the UK, donates the majority of its profits to good causes that might otherwise be funded by private charity or the taxpayer. See also marketing...
corporate sponsorship
sponsorship
Hyundai
charity (or not-for-profit) marketing
commercialism
image
cause-related marketing
Horst Rudolf Dassler
Olivetti
NASCAR
marketing ethics
Canon
National Institute of Design
charity (or not-for-profit) marketing Quick reference
A Dictionary of Marketing (4 ed.)
...for it. Charities are primarily using marketing not for profit, but for contributions. In recent years, organizations such as Médecins Sans Frontières, OXFAM, and Save the Children have become increasingly assertive in their advertising and sponsorship-seeking efforts. Increasingly, charities seek out corporate sponsorships in order to improve their funding; corporations seek out charities to improve their reputation. See also cause-related marketing...
sponsorship Quick reference
A Dictionary of Sports Studies
...association with television and multi-media contracts and schedules. See also Adidas ; Coca-Cola ; commercialism ; commercialization ; corporate sponsorship...
sponsorship in sport Reference library
The New Oxford Companion to Law
...and corporate values, and sometimes to drive sales and revenues through association with the sponsored ‘property’. Sponsors may also be granted ancillary rights such as hospitality, tickets, and other promotional rights. Sponsors will often enter into a myriad of legal agreements to obtain rights to exploit and activate their sponsorship, as a number of different rights owners may own rights which the sponsor wishes to use, or wishes to prevent others from using (such as rights to player images, team crests, official event logos, and so on). Sponsorship is...
social responsibility reporting Quick reference
A Dictionary of Accounting (5 ed.)
...responsibility reporting ( corporate social reporting ) The reporting of social accounting issues by a business. These may be discussed in the annual accounts and report or form the basis of a separate report. Social responsibility costs are the costs to the business of e.g. equipment donated, sponsorship given, or charitable donations. The monetary quantification of social benefits is much harder to measure and necessarily subjective. Owing to the concerns of consumers, investors, and other stakeholders, companies are increasingly obliged to be...
social responsibility reporting Quick reference
A Dictionary of Business and Management (6 ed.)
...responsibility reporting ( corporate social reporting ) The reporting of social accounting issues by a business. These may be discussed in the annual accounts and report or form the basis of a separate report. Social responsibility costs are the costs to the business of e.g. equipment donated, sponsorship given, or charitable donations. The monetary quantification of social benefits is much harder to measure and necessarily subjective. Owing to the concerns of consumers, investors, and other stakeholders, companies are increasingly obliged to be...
