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Overview

competitive niche

A defined segment in a market in which a company can compete effectively and possibly win a major share of the market. Here an organization focuses effort and resources on a narrow, ...

competitive niche

competitive niche   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
150 words

... niche A defined segment in a market in which a company can compete effectively and possibly win a major share of the market. Here an organization focuses effort and resources on a narrow, delimited segment of a market in which competitors have less strength. Competitive advantage is generated specifically for that market niche. Smaller firms often use a niche strategy. A company could use either a cost focus or a differentiation focus. With a cost focus a firm aims at being the lowest cost producer in that niche or segment. With a differentiation...

competitive niche

competitive niche  

A defined segment in a market in which a company can compete effectively and possibly win a major share of the market. Here an organization focuses effort and resources on a narrow, delimited segment ...
13 The Manuscript after the Coming of Print

13 The Manuscript after the Coming of Print   Reference library

Harold Love

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
3,956 words
Publisher:
Oxford University Press

...today, as Amory has observed, a large part of print production remains unsold, and much that is sold unread.) A handwritten copy could also claim a greater exclusivity, which often led to it being more carefully read and preserved. It was a much better way of reaching a narrow niche audience. Scribal technology was cheap and portable. A bundle of *quills , a supply of paper and ink, sufficient light, and a table was all that was required to set such work in motion. The time of a clerk came cheaply enough. A team of scribes, gathered together in a scriptorium...

48 The History of the Book in America

48 The History of the Book in America   Reference library

Scott E. Casper and Joan Shelley Rubin

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
13,059 words
Publisher:
Oxford University Press
Illustration(s):
1

...all sides of the political debate, Zenger allied his New-York Weekly Journal with the council and against the governor—leading to the libel trial that would eventually make his name a staple of journalistic history. Franklin built his reputation by capitalizing on nearly every niche in an increasingly intercolonial print culture. In addition to the Gazette and his * Poor Richard’s Almanack , he published books occasionally at his own risk, generally English works of proven appeal. More often, he printed books and pamphlets for other individuals or for...

12 The Economics of Print

12 The Economics of Print   Reference library

Alexis Weedon

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
7,076 words
Publisher:
Oxford University Press
Illustration(s):
1

...were often on a percentage return, depending on how many were sold ( see royalties ). Options on novels and plays were eagerly sought as a source of stories for films; such rights could bring in a fixed amount, or be related to box office receipts. Agents found a business niche in negotiating and monitoring such contracts for a return of 10 per cent commission on what they brought the author. World War I and then World War II profoundly affected the book trade. They imposed, if only for the duration of the conflicts, constraints which the trade had been...

23 The History of the Book in the Low Countries

23 The History of the Book in the Low Countries   Reference library

Paul Hoftijzer

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
7,047 words
Publisher:
Oxford University Press
Illustration(s):
3

...Dutch academic publishers, the *Elzeviers in Leiden, were active for well over a century and had branch offices in Amsterdam, The Hague, and Utrecht. Because competition was fierce, Dutch printers and publishers were constantly trying to strengthen their position by finding new niches in the market. For example, *newspaper publishing in various languages and various forms (including the *coranto ) became a separate branch of publishing as early as the second decade of the 17 th century. Amsterdam firms such as *Blaeu and *Janssonius in the 17 th ...

28 The History of the Book in Italy

28 The History of the Book in Italy   Reference library

Neil Harris

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
10,132 words
Publisher:
Oxford University Press
Illustration(s):
1

...went in the opposite direction, as large, high-quality, hand-embellished, polychrome books on parchment (which approximated MSS) were replaced by small, sometimes shoddily printed, monochrome books on paper. Nonetheless, the luxury, high-cost product filled something more than a niche market; holding its own up to the beginning of the 16 th century, it was fully exploited by Jenson , who was followed by Aldus and emulated in Paris by *Vérard . A book industry which produced vastly more than the local market could ever have absorbed had to export on a large...

market nicher

market nicher  

A company that serves small segments of an industry that the other firms overlook or ignore. Being a ‘niche player’ is often a deliberate choice, based upon evaluation of target markets and an ...
niche marketing

niche marketing  

A marketing segmentation strategy designed to fill a specific or unserved need in a tightly defined part of the market. The entire company marketing efforts and resources are focused on serving one ...
Gause's principle

Gause's principle  

In ecology (1), the proposition that two or more similar species cannot share the same ecological niche indefinitely. Also called the competitive exclusion principle. [Named after the Soviet ...
niche

niche  

From the standpoint of a species, its behavioral, morphological, and physiological adaptations to its habitat. From the standpoint of the environment, the ecological conditions under which the ...
competitive release

competitive release  

An expansion in the food preferences and foraging range of an animal that follows a reduction in the intensity of competition by other species.
current competition

current competition  

Competition in which species restrict one another to niches that are smaller than those they would occupy were competitors absent. See competitive release.
competitive exclusion principle

competitive exclusion principle  

A rule, derived by G. F. Gause in 1934, stating that two species that occupy the same habitat cannot also occupy the same ecological niche. Any two species that occupy the same niche will compete ...
differentiation

differentiation  

A concept that originally applied to the main differences and unique benefits of a given product over another competing product that made it more attractive to a target market; the concept is now all ...
competition

competition  

(in chemistry) rivalry between two or more different, but often similar, chemical species for a specific biochemical system, e.g. a receptor, enzyme, transport system, antibody molecule, or ion ...
current competition

current competition   Quick reference

A Dictionary of Ecology (5 ed.)

Reference type:
Subject Reference
Current Version:
2015

...competition Competition in which species restrict one another to niches that are smaller than they would occupy were competitors absent. See competitive release...

competitive release

competitive release   Quick reference

A Dictionary of Ecology (5 ed.)

Reference type:
Subject Reference
Current Version:
2015

... release The expansion of the range of a species when a competitor for its niche is...

competitive exclusion principle

competitive exclusion principle n.   Quick reference

A Dictionary of Psychology (4 ed.)

Reference type:
Subject Reference
Current Version:
2015

... exclusion principle n. The proposition that two distinct but similar species cannot occupy the same ecological niche indefinitely. Also called Gause’s principle...

current competition

current competition   Quick reference

A Dictionary of Zoology (5 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Science and technology, Life Sciences
Length:
26 words

...competition Competition in which species restrict one another to niches that are smaller than those they would occupy were competitors absent. See competitive release...

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