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advertising codes

1. Formal, published ethical codes of professional practice within the advertising industry. 2. In semiotics, conventions of form and/or content ...

advertising codes

advertising codes   Quick reference

A Dictionary of Media and Communication (2 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
35 words

... codes 1. Formal, published ethical codes of professional practice within the advertising industry. See also media ethics . 2. In semiotics , conventions of form and/or content regularly employed within advertisements. See also advertising formats ; codes...

advertising codes

advertising codes  

Reference type:
Overview Page
Subject:
Media studies
1. Formal, published ethical codes of professional practice within the advertising industry.2. In semiotics, conventions of form and/or content regularly employed within advertisements. See also ...
Abbreviations

Abbreviations   Reference library

Garner’s Modern English Usage (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Language reference, Usage and Grammar Guides
Length:
1,772 words
Publisher:
Oxford University Press

...pages in PDF format . And scientists try to unlock the mysteries of the deadly HIV virus . The problem with these phrases, of course, is that they are technically redundant ( automated-teller machine machine , personal-identification number number , Universal Product Code code , Scholastic Aptitude Test test , Consumer Price Index Index , Strategic Arms Limitation Talks talks , anti-ballistic missile missile , portable document format format , and human-immunodeficiency virus virus ). And although the redundancies may be passable in...

Popular Culture

Popular Culture   Quick reference

Charles Phythian-Adams

The Oxford Companion to Local and Family History (2 ed.)

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, Local and Family History
Length:
6,654 words
Publisher:
Oxford University Press

...as Hardy 's ‘ Wessex ’) the former provincial patterns long survived. It may well be, indeed, that instead of anticipating the ubiquitous and increasingly monolithic early 21st‐century form of popular culture (backed as it currently is by the international mass media and advertising), historians of the 19th century should not underestimate the degree to which more traditional neighbourhood expressions of local popular culture might also be adapted (but in a more continuously connected fashion) to new mass urban conditions. It is certainly arguable that,...

advert server

advert server  

A server which stores a large number of banner adverts in files. These adverts are requested by code inserted into a Web page. Such servers can be relatively simple, sending adverts to a page on a ...
Advertising Standards Authority

Advertising Standards Authority  

(ASA)An independent body set up and paid for by the advertising industry to ensure that its system of self-regulation works in the public interest. The ASA must have an independent chairman, who ...
advertising discourse

advertising discourse  

Reference type:
Overview Page
Subject:
Media studies
1. In linguistics and discourse analysis, the ways in which different forms of language and various linguistic (and sometimes also visual and aural) techniques—are deployed within the advertising ...
misleading advertising

misleading advertising  

Reference type:
Overview Page
Subject:
Law
Advertising that, although not strictly untrue, leads consumers to less-than-accurate conclusions. Intentionally misleading consumers is an extreme form of misleading advertising and is against the ...
textual codes

textual codes  

Reference type:
Overview Page
Subject:
Media studies
(semiotics) Interpretive frameworks representing our knowledge of texts, genres, and media, and their conventions of form, style, and content within a culture or subculture. These are drawn upon in ...
narrowcast codes

narrowcast codes  

Reference type:
Overview Page
Subject:
Media studies
The conventions and frameworks employed in communication aimed at a limited audience. Compared to broadcast codes they are structurally more complex, less repetitive and predictable, and tend to be ...
codes of practice in consumer law

codes of practice in consumer law  

Reference type:
Overview Page
Subject:
Law
A code of practice is a form of self‐regulation, which is an alternative to adopting binding legislation on specific matters of consumer protection. For example, the Advertising Codes are ...
textual knowledge

textual knowledge  

Reference type:
Overview Page
Subject:
Media studies
Familiarity with a range of media, genres, and textual codes and conventions of form and content. Along with social knowledge, it is an essential resource for inferring the preferred meaning of texts ...
social acceptance appeals

social acceptance appeals  

Reference type:
Overview Page
Subject:
Media studies
In persuasive communication, particularly in advertising, a rhetorical strategy which plays on the audience's desire to gain the approval of others. It is an emotional appeal to a common personal ...
code of practice

code of practice  

Reference type:
Overview Page
Subject:
Law
Formally-defined professional rules of conduct, either widely agreed within an industry or legally binding, the breach of which may lead to sanctions against offenders. In the UK there are multiple ...
product-symbol format

product-symbol format  

Reference type:
Overview Page
Subject:
Media studies
A style of advertising that tends to feature abstract symbolic associations (e.g. with status, glamour, beauty, or health). The product is depicted within a context, though typically natural or ...
advertising formats

advertising formats  

Reference type:
Overview Page
Subject:
Media studies
1. Widespread conventions of form and/or content that can be discerned in ads within a particular medium. Three key elements in ad formats are product, person, and setting. On television, the ...
marketing semiotics

marketing semiotics  

Reference type:
Overview Page
Subject:
Media studies
The use in marketing of approaches derived from semiotics, especially in branding, product positioning, targeting, and trend-spotting. See also dominant code; emergent code; residual ...
alignment

alignment  

Reference type:
Overview Page
Subject:
Media studies
1. (semiotics) The relation of one pair of culturally widespread oppositional concepts (such as male/female) to another pair (such as mind/body)—reflected in the thematic structure of texts and/or ...
visual persuasion

visual persuasion  

Reference type:
Overview Page
Subject:
Media studies
The use of images to influence people's attitudes and/or behaviour: for instance, through meaning transfer, implied claims, emotional appeals, connotation, pictorial metaphor, and visual symbolism. ...
textual schemata

textual schemata  

Reference type:
Overview Page
Subject:
Media studies
Mental templates that help individuals to make sense of the form and content of new textual experiences, so that reading and interpretation involves reference to expectations established by previous ...

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