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advertising appeal Quick reference
A Dictionary of Business and Management (6 ed.)
... appeal The central theme or idea behind an advertising message. Essentially its purpose is to tell potential buyers what the product offers and why the product is or should be appealing to them. To be meaningful, the appeal must be distinctive and...
advertising appeal
advertising appeals Quick reference
A Dictionary of Media and Communication (3 ed.)
.... Most advertising appeals are one-sided messages . Appeals may also be related to Maslow’s hierarchy of needs . Advertising campaigns are designed around particular appeals—often encapsulated in a product slogan . See also advertising formats ; affiliative appeals ; appeal ; covert appeals ; ego appeals ; emotional appeals ; fear appeals ; guilt appeals ; image-oriented advertising ; information appeals ; negative appeals ; overt appeals ; persuasive appeals ; positive appeals ; price appeals ; product-oriented advertising ; ...
18 Theories of Text, Editorial Theory, and Textual Criticism Reference library
Marcus Walsh
The Oxford Companion to the Book
...from their originals. He was prepared both to diagnose errors that had, through many possible routes, entered the text and to make emendations with or without the MSS’ supporting authority. For Bentley, editorial choices, though informed by the documentary tradition, must advert to the sense of the text, as constrained by cultural and linguistic possibility: ‘to us reason and common sense are better than a hundred codices’ (note on Horace, Odes , 3. 27. 15). Bentley also contributed to New Testament editing, publishing Proposals for Printing a New...
48 The History of the Book in America Reference library
Scott E. Casper and Joan Shelley Rubin
The Oxford Companion to the Book
...notably the magazine that began as Norton’s Literary Advertiser ( 1851 ) and became * Publishers Weekly ( 1873 ). Advertising was promoted through *publisher’s list s and catalogues, with *posters and flyers for new books, and in newspapers and periodicals. From the 1850s , the major firms’ own general-interest magazines (such as Harper’s New Monthly Magazine and Putnam’s Monthly ) became important venues for reviewing and advertising their books. Books were distributed by express companies and the US postal system, which maintained special rates for...
14 Printed Ephemera Reference library
Michael Harris
The Oxford Companion to the Book
...leisure and entertainment, and home life. The Encyclopedia of Ephemera originally compiled by Maurice Rickards , and edited and completed by Michael Twyman , offers a long alphabetical list made up of categories and describes, among other items, ‘Fly-paper’, ‘Quack advertising’, ‘Telephone card’, and ‘Zoëtrope strip/disc’ (an early method of creating the illusion of movement through revolving pictures). If the Encyclopedia does not define the field, at least it makes a heroic attempt at laying out an impressive range of representative samples and...
Viewing Reference library
An Oxford Companion to the Romantic Age
...Skinner and Dyke, Phillips, Bryan, and Langford offered an antidote to a dearth of accessible art galleries in London. Auctions of art and other goods were scheduled with an eye to the London season, with the most important sales taking place between March and May. Firms advertising in the period commonly stressed the gentility of spectators attending their sales. The social stratification of the auction room was nicely summarized in comments made on the sale of the late Lord Bishop of Bristol's paintings in 1788 . One reviewer commended the fact that...
6 The European Printing Revolution Reference library
Cristina Dondi
The Oxford Companion to the Book
...Law supplied almost 15 per cent of the total, evenly divided between civil and canon law. Liberal arts (dialectic, grammar and philology, music, and rhetoric) accounted for almost 11 per cent; theology slightly more than 10 per cent; and liturgy almost 9 per cent. Ephemera (advertising, heraldry, practical astronomy and astrology, commerce, guides, documents pertaining to political and administrative life) supplied slightly more than 6 per cent of the total; history (including biography and hagiography) comprised more than 5 per cent, of which 51 per cent was...
Publishing Reference library
An Oxford Companion to the Romantic Age
...into specialized commercial and technical functions. But the most important part of the guide is concerned not with London but with the provinces. For one of Pendred's main purposes was to provide the London trade with valuable information about how to exploit provincial *advertising and distribution networks. When he lists the forty-nine country *newspapers printed in thirty-four towns, he gives two crucial pieces of information: the names of the owners and the addresses of their London agents. Booksellers could thus place advertisements in the...
Design Reference library
An Oxford Companion to the Romantic Age
...single manufacturer of Sheffield plate, Boulton sent out illustrated catalogues of his wares directly to his extensive network of agents throughout Europe. In 1774 Wedgwood produced his first catalogue (and the first in the ceramics trade) of Queen's Ware. He also took to *advertising and offered free carriage to all parts of the country, replacement for breakages and satisfaction guaranteed. He employed travelling salesmen throughout Europe and sent out boxes of samples on continental tours. To reinforce brand loyalty as well as to guard against inferior...
Folklore, Customs, and Civic Ritual Quick reference
Charles Phythian-Adams
The Oxford Companion to Local and Family History (2 ed.)
...of the John Rylands University Library of Manchester , 73 (1991) ). Group customs may have had overt purposes like the election of guild officers or the parochial assertion of boundaries , but in doing so they also related individuals to wider social contexts by publicly advertising personal belonging to, or exclusion from, an established body (a congregation, a guild, a club, a regiment, or a family). The invocation of the supernatural through the swearing of an oath underlined the solemnity that marked admission to membership, and helps to explain,...
Psalms Reference library
C. S. Rodd and C. S. Rodd
The Oxford Bible Commentary
...of an oath, or an appeal to the ‘higher court’ of the temple, find support in v. 1 with its ‘vindicate me’. A royal perspective finds foreign enemies or cultic opponents in the ‘strangers’ ( v. 3 ; NRSV emends to ‘the insolent’), ‘the ruthless’ ( v. 3 ), and ‘enemies’ ( v. 5 ), and supports this as the prayer of the king before battle or in a cultic drama by the appeal to God as personal saviour, and the covenant ‘faithfulness’ ( v. 5 ). Others more generally describe it as the lament, prayer, or complaint of an individual. From appeal ( vv. 1–2 ) the...
Matthew Reference library
Dale C. Allison, Jr. and Dale C. Allison, Jr.
The Oxford Bible Commentary
...has also often been connected with the bread of the Lord's prayer, while ‘this is the blood of the covenant’ takes up Ex 24:8 and makes the act of Jesus resemble an act of Moses. The reference to ‘covenant’ might also allude to Jer 31:31 . ‘For many’ and ‘poured out’ probably advert to Isa 53:12 and so imply that Jesus in his death is the suffering servant of Isaiah. The connections with Ex 24:8 are perhaps particularly important. Mark and Luke make Jesus' last supper a Passover Seder. Jn 6 links the bread of the eucharist with the manna given to...
advertising discourse
guilt appeals
advertising theme
negative appeal
fear appeals
positive appeal
