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advert

Subject: Law

(Latin advertere, turn toward; same origin as advertise) To give attention to something; to direct one's own or another person's awareness toward it. Where knowledge is a mental ...

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A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
105 words

... A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects of advertising are the message and the medium. The media that carry advertising range from the press, television, cinema, radio, and posters to company logos on apparel. Advertising creates awareness of a product, extensive advertising creates confidence in the product, and good advertising creates a desire to buy the product. Advertising is a part of an...

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The New Oxford Companion to Literature in French

Reference type:
Subject Reference
Current Version:
2005
Subject:
Literature
Length:
538 words

...occasional turning to slogan‐writing— Cocteau coined ‘Sans Kayser vos jambes ne seraient plus qu'un moyen de transport’—the advert, ephemeral as it may be, is not a lyrical construct and ‘Dubo, Dubon, Dubonnet’ no poem. There has, none the less, been mutually fruitful interplay between advertising and literature. Indeed, the modern advert may have roots in the emblematic tradition of the Renaissance. Novelists have toyed with advertising material. Balzac has Birotteau invent his ‘Eau Carminative’ and his ‘Double Pâte des Sultanes’ in his search for commercial...

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A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
211 words

... tabloid newspapers typically rely rather less on advertising and more on income from sales of the publication itself. A decline in advertising can result in editorial cutbacks or closures, while an increase in advertising can fund expansion. Advertising can also impact on journalism by skewing editorial coverage to appeal more to certain advertiser-friendly audiences; that is, the audiences most sought after by advertisers. The internet has proved hugely disruptive of traditional advertising markets and, in most instances, so-called legacy media ...

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A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
2,291 words

...what it meant to them). This is often divided into tests of aided and unaided recall. In aided recall the test group is prompted with cues or lists of the adverts or brand attributes; in the unaided this is not done. • Sales testing is testing to determine the actual sales or order growth that resulted from the advertising campaign. This is a more difficult type of test because, generally, advertising works more on perception in the customer’s mind than on immediate purchase action. It could include sales in total, by customer, or sales by product or...

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A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
167 words

... 1. The process and means by which products, services, ideas, and brands are promoted through mass-media messages with the intent to influence audience behaviour , awareness, and/or attitudes . See also above-the-line ; advertisement ; advertising agency ; advertising appeals ; advertising campaign ; advertising effectiveness ; Elaboration Likelihood Model ; marketing communications ; promotional culture ; compare public relations . 2. The manipulative generation of ‘false needs’ which can be met by consumption , promoting...

advertising

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An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009

... . The commercialization of British society was manifested in and sustained by an expanding advertising industry which assumed its modern shape during this period. Agencies specializing in advertising were established as early as 1812 , and despite the restrictions of stamp and advertisement taxes, press advertising thrived. The leading daily *newspapers became increasingly dependent upon advertising revenue for their profits. In the early nineteenth century the famous ‘black’ front page of The Times consisted entirely of minutely printed...

advertising

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The New Oxford Companion to Law

Reference type:
Subject Reference
Current Version:
2009
Subject:
Law
Length:
859 words

...is captured in the ASA slogan ‘Is it legal, decent, honest and truthful?’. The Code of Advertising Practice contains both general principles and more detailed rules governing such things as advertising to children and problematic products such as slimming aids. The rules embrace a principle of substantiation, according to which factual claims should only be made when backed up with evidence. The ASA offers ‘copy advice’ to advertisers unsure whether a proposed advert is in compliance with the rules, but operates chiefly through published adjudications on...

Advertising

Advertising (1917–1918)   Reference library

Daniel Pope

The Oxford Encyclopedia of American Cultural and Intellectual History

Reference type:
Subject Reference
Current Version:
2013

...and advertising agents eager to professionalize and legitimate advertising. Muckraking exposés and legislation sought to draw a line between advertising as a tool of a modernizing business society and the dishonest blandishments of the makers of pills and potions. Advertising and Mass Marketing. The appearance of mass retailers, in particular downtown department stores, and the rise of mass-produced brand-name consumer goods after 1880 gave advertising much of its modern form. Volney Palmer, generally considered the nation's first advertising agent, and...

Advertising

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Daniel Pope

The Oxford Encyclopedia of American Business, Labor, and Economic History

Reference type:
Subject Reference
Current Version:
2013
Subject:
Social sciences, Business and Management, Economics
Length:
2,642 words

...marketers and advertising agents eager to professionalize and legitimate advertising. Muckraking exposés and legislation sought to draw a line between advertising as a tool of a modernizing business society and the dishonest blandishments of the makers of pills and potions. The Rise of Agencies.  The appearance of mass retailers, in particular downtown department stores, and the rise of mass-produced brand-name consumer goods after 1880 gave advertising much of its modern form. Volney Palmer, generally considered the nation's first advertising agent, and his...

Advertising

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Oxford Encyclopedia of the Modern World

Reference type:
Subject Reference
Current Version:
2008
Subject:
History, Contemporary History (post 1945)
Length:
3,747 words
Illustration(s):
2

...Chico Albuquerque ( 1917–2000 ) was also a pioneer of advertising photography. In Europe, even advertising film is still seen as an art form: an International Advertising Festival (now known as Cannes Lions) for the best advertising films was created in France in 1953 . Every year, the selected films from all continents are gathered into a two-hour program that is presented in repertory theaters in Europe. Advertising Photography. In the Photography Encyclopedia , Fred McDarrah states that advertising photography is made to sell products or brands; it is...

Advertising.

Advertising.   Reference library

Daniel A. Pope

The Oxford Companion to United States History

Reference type:
Subject Reference
Current Version:
2004
Subject:
History, Regional and National History
Length:
1,062 words

...Advertising. From its origins in colonial handbills, signboards, and newspaper announcements, American advertising by the late twentieth century had grown into a multi-billion dollar industry. Its transformations reflect both the course of American business and the shifting patterns of American culture. For most of its history, observers have seen advertising as a central feature of the American social landscape and have considered the United States the “promised land” of advertising. For example, historian David Potter ( People of Plenty , 1954 ) treated...

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The Oxford Companion to Medicine (3 ed.)

Reference type:
Subject Reference
Current Version:
2006
Subject:
Medicine and health
Length:
2,744 words

...censure of advertising. Why did doctors decide to swim against the tide of an increasingly commercialized society in this way? This article explores the relationship between advertising and medical professionalism by describing the history of advertising, medical advertising, and the reasons for designating it unprofessional conduct. Unless stated otherwise, all examples are drawn from the history of medicine in Britain. Medical advertising may be divided into two kinds. Firstly that placed by practitioners, or on their behalf, that simply seeks to draw...

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The Oxford Companion to Canadian History

Reference type:
Subject Reference
Current Version:
2004
Subject:
History, Regional and National History
Length:
557 words

... . Mediated communication intended for mass persuasion. Culturally, advertising manipulates selected words, images, and symbols to create a favourable impression for a product or service. Economically, advertisers pay for access to the mass media; they effectively underwrite the production and delivery of media content such that audiences do not bear the full cost. American advertising has always influenced Canadian advertising. American media products, with greater advertising revenues, are readily accessible to Canadians. The Canadian state has...

Advertising

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The Oxford Companion to Australian History

Reference type:
Subject Reference
Current Version:
2003
Subject:
History, Regional and National History
Length:
916 words

...own advertising managers. Soon after, other firms sought the services of the new independent advertising agencies. The industry established its first journal, The Reason Why , in 1908 , and by 1918 held the first Australasian Conference on Advertising. Once established, the industry grew rapidly, frequently boosted by developments in radio and television. At the end of the century, the Australian industry comprised more than 500 dedicated agencies plus an incalculable number of in-house departments, and about $3.5 billion is spent annually on advertising in...

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A Dictionary of Economics (5 ed.)

Reference type:
Subject Reference
Current Version:
2017
Subject:
Social sciences, Economics
Length:
96 words

...advertising Activity designed to sell products. It seeks to attract the attention of potential customers, inform them of the existence and attributes of a product, and persuade them to start or continue to buy it. It works via the media, that is, newspapers, television, or the internet; by shop displays, posters, or mailshots; or through the actual design of products themselves and their packaging. While there is a logical distinction between informative and persuasive advertising, psychologically these are extremely difficult to distinguish. Political,...

advertising.

advertising.   Reference library

Randy Mosher

The Oxford Companion to Beer

Reference type:
Subject Reference
Current Version:
2013
Subject:
Society and culture, Cookery, Food, and Drink
Length:
854 words
Illustration(s):
1

...out “Stanhope” pocketknives with a peephole showing his portrait. Enameled metal signs were also popular advertising pieces and because of their durability were most often used for exterior signage, advertising the brands available in saloons. Point-of-purchase advertising also included trays, mirrors, glassware, tap knobs, coasters, and back-bar pieces made of plaster, metal, and eventually plastic. Neon beer Trade card, c. 1884 . Modern advertising for beer began in the 1880s. pike microbrewery museum, seattle, wa signs started to appear after...

advertising

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Encyclopedia of Semiotics

Reference type:
Subject Reference
Current Version:
2007
Subject:
Language reference, Linguistics
Length:
1,991 words

... . Since the 1960s, advertising has been one of the main areas of research in applied semiotics. The semiotics of advertising first developed as a critical instrument for the analysis of ideological meanings in advertising messages. It soon became an interdisciplinary forum at the crossroads of marketing, communication, and consumer research. Denotation, Connotation, and Ideology. Foundations in semiotic advertising research were first laid by Roland Barthes in Elements of Semiology and “Rhetoric of the Image” ( 1967 ). This semiological approach...

advertising

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A. S. Hargreaves

The Oxford Companion to British History (2 ed.)

Reference type:
Subject Reference
Current Version:
2015
Subject:
History, Regional and National History
Length:
262 words

...), proved pervasive. A renewed debate began on the propriety of some forms of advertising, and restrictions were placed upon tobacco promotion in particular. The industry established its own Advertising Standards Authority in 1962 . In a free market economy, competitive advertising remains of crucial importance and, with the exception of the British Broadcasting Corporation , supports most of the media. A. S....

Advertising

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Timothy D. Taylor

The Grove Dictionary of American Music (2 ed.)

Reference type:
Subject Reference
Current Version:
2013
Subject:
Music, Social sciences, Regional and Area Studies
Length:
2,445 words

...employed for advertising purposes, though convincing advertising executives, accustomed to advertising in print, that the new medium could be suitable for advertising took some time. There was considerable wariness about placing commercial messages on the radio in the early 1920s for fear of alienating listeners. And there was some public resistance to using the new medium for advertising. The advertising and nascent broadcasting industries thus decided on what was called a “goodwill” model, in which programs were largely produced by advertising agencies for...

Advertising

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The Oxford Companion to Italian Literature

Reference type:
Subject Reference
Current Version:
2005
Subject:
Literature
Length:
548 words

... . The earliest examples of advertising in Italy date back to Roman times: inscriptions on the walls of premises in Pompei illustrated the wares or services on offer. Product advertising on a mass scale, however, came only with the boom years of the 1950s and 1960s and the increased availability of consumer goods. Confined initially to the press, particularly women's journals, advertising later spread its wings on radio , television , and more recently the Internet. The relative novelty of television advertisements, or spot pubblicitari , during the...

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