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Overview

advertisement

A form of display in which an individual makes itself as conspicuous as possible. It is used most commonly by male animals holding a territory, in order to ward off rivals and to attract ...

advertisement

advertisement   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
29 words

...advertisement ( advert, ad ) A paid-for message appearing within an identifiable slot on commercial TV, radio, online, or in newspapers or magazines. See also advertisers ; advertising ; advertising feature...

advertisement

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The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
263 words

... Advertisement s have two main functions: conveying general information through the public notice (formerly achieved through street criers), and conveying commercial information, the second being the more common usage. The origins of the advertisement in antiquity are ill defined. In England, the earliest known printed advertisement (and, arguably, the earliest surviving *clap or *broadside , as the reader is requested not to remove it) dates from 1476–7 and advertises *Caxton ’s edition of the Sarum Ordinal or Pye . The 17 th century...

advertisement

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A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
138 words

... ( ad , advert ) An attention -grabbing presentation in any medium which typically serves the marketing function of persuading consumers to purchase a product or service but which may also function to raise or maintain awareness of a brand and of the distinctive values with which it seeks to be allied (part of the way a brand is positioned against its rivals: see brand positioning ). In terms of communicative functions , although the advertisement is primarily a persuasive genre , ads are not limited to commercial purposes (e.g....

advertisement

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A Dictionary of Zoology (5 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Science and technology, Life Sciences
Length:
38 words

... A form of display in which an individual makes itself as conspicuous as possible. It is used most commonly by male animals holding a territory , in order to ward off rivals and to attract females....

advertisement

advertisement   Reference library

Garner’s Modern English Usage (4 ed.)

Reference type:
Subject Reference
Current Version:
2016

... is chiefly pronounced / ad -vәr-tɪz-mәnt/ or /ad-vәr- tɪz -mәnt/ in AmE and /ad- vәr -tiz-mәnt/ in...

advertisement

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A Dictionary of Ecology (5 ed.)

Reference type:
Subject Reference
Current Version:
2015

... A form of display in which an individual makes itself as conspicuous as possible. It is used most commonly by male animals holding a territory , in order to ward off rivals and to attract females. The petals of a flower can also be regarded as a form of advertisement...

advertisement

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A Dictionary of Animal Behaviour (2 ed.)

Reference type:
Subject Reference
Current Version:
2014
Subject:
Science and technology, Life Sciences
Length:
59 words

... A form of * display usually shown by males holding a * territory . It serves both to attract females and ward off rival males. To be effective, such displays should be conspicuous and oriented towards likely recipients. The advertising type of bird * song , for example, should be easily locatable and should indicate the species, sex, and motivation of the...

editorial advertisement

editorial advertisement   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
25 words

...advertisement An advertisement in a newspaper or magazine written in the form of an editorial feature. Such advertisements must, however, be clearly labelled ‘advertisement...

testimonial advertisement

testimonial advertisement   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
22 words

...advertisement An advertisement that makes use of the implied or explicit patronage of a product by a well-known person or...

advertisement filter

advertisement filter   Quick reference

A Dictionary of the Internet (4 ed.)

Reference type:
Subject Reference
Current Version:
2019

... filter A program which removes adverts from Web pages or some social media ...

display advertisement

display advertisement   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
29 words

...advertisement Any advertisement in print media other than a classified ad, or an ad that stands alone, such as a window sign or a billboard. See also advertising...

institutional advertisement

institutional advertisement   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
29 words

...advertisement An advertisement designed to promote the image of an organization, to stimulate generic demand for a product (e.g. coffee), or to build goodwill for an...

keyed advertisement

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A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
31 words

...advertisement An advertisement designed to enable the advertiser to know where a respondent saw it, for instance by including a code number of a particular department in the return...

statutory advertisement

statutory advertisement   Quick reference

A Dictionary of Law (9 ed.)

Reference type:
Subject Reference
Current Version:
2018
Subject:
Law
Length:
34 words

...statutory advertisement An advertisement asking any creditors to come forward placed by a personal representative under the Trustee Act 1927 s 27. This enables the personal representative to escape liability for unknown...

banner advertisement

banner advertisement   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
48 words

...advertisement ( banner ad ) Typically, a rectangular graphic displayed on a web page for purposes of brand building or driving traffic to a site. It is normally possible to perform a clickthrough to access further information from another website. Banners may be static or...

interactive banner advertisement

interactive banner advertisement   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
14 words

...banner advertisement A banner advertisement that enables the user to enter...

advertisement

advertisement n   Reference library

The Oxford Dictionary of Original Shakespearean Pronunciation

Reference type:
Subject Reference
Current Version:
2016

...advertisement n m ǝdˈvɐ:ɹtǝɪzˌment sp aduertisement 3 , ad-uertisement 1 ...

advertisement

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The Oxford Dictionary of Word Origins (2 ed.)

Reference type:
Subject Reference
Current Version:
2010
Subject:
Language reference, History of English
Length:
53 words

... [LME] Latin advertere ‘turn towards’ is the base of advertise [LME] and advertisement. Advertisement was originally ‘a statement calling attention to something’; it started to be abbreviated to advert in the mid 19th century. If you do something inadvertently [M17th] then you have not turned your mind towards it. verse is...

advertisement

advertisement   Reference library

Fowler’s Dictionary of Modern English Usage (4 ed.)

Reference type:
Subject Reference
Current Version:
2015

...advertisement . Always pronounced in RP with the main stress on the second syllable, but, as Walter Nash noted in English Usage ( 1986 ), the stress is placed on the third syllable in many regional varieties of English....

advertisement

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Fowler’s Concise Dictionary of Modern English Usage (3 ed.)

Reference type:
Subject Reference
Current Version:
2015

... is pronounced with the main stress on the second syllable in RP, but often on the third syllable ( ad-vuh -tiyz -muhnt ) in many regional varieties of...

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